MSM Advisory, LLC
Updated today
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client assets under management
$2,354,875
Clients
12
42% high-net worth
Advisors
1
of 1 employees
Firm type
Independent
1 advisor
Fewer clients per advisor generally means more personalized, proactive service. Higher ratios may reflect streamlined models or lower minimums.
Clients per advisor
12
LowAverage account size
$196,240
About
MSM Advisory serves individual clients (including high‑net‑worth individuals) and small businesses, offering comprehensive financial planning and investment consultation. Services described in the brochure include retirement and estate planning, cash‑flow and debt management, education funding, business consultation, periodic portfolio advice, and selection of third‑party investment managers.
The firm describes an investment process that blends fundamental, technical and cyclical analysis and employs active, Modern Portfolio Theory and Core+Satellite strategies; portfolios are often implemented via recommended third‑party managers and an Envestnet platform. The firm emphasizes non‑discretionary relationships—clients retain final authority over investment decisions—even though some recommended managers may operate with discretionary authority.
Notable distinctions from many peers include disclosure that the firm’s principal is an appointed insurance agent who sells annuities and other insurance products (an activity that occupies a substantial portion of her time and may produce commission compensation), a formal referral/fee arrangement with third‑party investment managers, and the offering of periodic complimentary educational workshops. The firm is also small in scale relative to many advisers, with roughly $2.35 million in AUM and about a dozen clients, which may affect how services are delivered compared with larger firms.
Client services
Financial planning
Portfolio management
Educational seminars or workshops
Expertise
General retirement planning
Retirement income strategy
Cash flow / budgeting
Occupation focus
Founder/Business Owner
Fee options
Financial Planning Services fixed fees from $1,000 to $9,500; retainer fee $500 per quarter.
$250 per hour, billed in 10-minute increments.
Retainer fee of $500 per quarter.
Fee-only: Financial Planning Services fixed fees range from $1,000 to $9,500; hourly fee at $250 per hour; retainer fee $500 per quarter.
Most active in
MSM Advisory, LLC has reported serving >5 clients in these states in the last 12 months.
Texas
Disclosures
Firm disclosures are reported in Form ADV Part 1A, Item 11. They include criminal charges, regulatory actions, civil proceedings, and professional disciplinary events involving the firm or its advisory affiliates.
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
These affiliations may expand the services this firm offers and, in some cases, how they are compensated.
Is active or affiliated with:
Insurance agent
They sell insurance products and may earn commissions on those sales.
Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Is not active or affiliated with:
-
Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
-
Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
Forms ADV
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