Monroe Financial Inc.

Monroe Financial provides investment advisory and financial planning services to individuals, high‑net‑worth individuals, pension and profit‑sharing plans, and business entities. Services described in the brochure include pension consulting for employee benefit plans (including 401(k)s), written financial plans covering investment, tax, retirement, college and insurance issues, and ongoing portfolio management that primarily recommends ETFs alongside mutual funds, fixed income, REITs, equities and non‑U.S. securities.

The firm employs a mix of charting, fundamental, quantitative and technical analysis and implements both long‑term and short‑term trading strategies, with accounts managed on a discretionary or non‑discretionary basis per each advisory agreement. Ongoing advisory clients receive quarterly custodial reports, while financial planning engagements are delivered as one‑time plans with additional work available on request.

Noteworthy for a small independent adviser, Monroe Financial acts as sponsor and portfolio manager for a wrap fee program (with a separate Wrap Fee Program Brochure) and the firm’s principal maintains an affiliated accounting practice, which may result in offering accounting services to clients. The brochure also discloses operational features that differ from many peers: the firm requires clients to use a specific broker‑dealer/custodian, may receive research or other “soft dollar” benefits from custodians, and does not aggregate trades for multiple client accounts.