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Money Matters

Updated today

Client assets under management

$24,588,000

Clients

25

52% high-net worth

Advisors

2

of 2 employees

Firm type

Supported

1-3 advisors or $200M+ in AUM

Clients per advisor

13

Very Low

Average account size

$983,520

About

Money Matters principally serves high‑net‑worth individuals and related professionals — including executives, small business owners, and real estate investors — offering integrated financial planning, investment management, and tax preparation and small‑business services. The firm provides portfolio management for individual accounts and prepares income tax returns for the majority of its investment clients, reflecting a close integration of tax and investment advice.

Its investment approach emphasizes diversified, model‑based asset allocation intended to optimize total return with lower volatility, and it supplements analysis with Morningstar data and a proprietary Quartile.Pro performance‑ranking method. The firm operates on a non‑discretionary basis: advisors present recommendations with supporting analysis and implement changes only after client approval, with regular monitoring and quarterly reporting.

Noteworthy features relative to peers include maintaining six offices despite a two‑advisor team and roughly $24.6 million in AUM, and formally offering accounting/tax services for most clients (the firm prepares returns for about 92% of its investment clients), which is uncommon among supported firms. The brochure also discloses third‑party recognitions and describes a family‑owned succession completed recently, while retaining a fee‑only model and a policy of not accepting proxy‑voting or discretionary trading authority.

Client services

Financial planning Portfolio management
Tax return preparation, tax planning, small business consulting

Expertise

General tax planning Retirement plans for business owners (SEP, solo 401k) Business ownership considerations Business exit / sale strategy Wealth management

Occupation focus

Executive Founder/Business Owner Real Estate Professional Retired

Demographic focus

Mid-Career Professionals Approaching retirement

Fee options

Fixed

Fixed project fees may be charged for certain services

Percentage

$0 - $499,999: 1.20% $500,000 - $999,999: 0.80% $1,000,000 - $1,499,999: 0.70% $1,500,000 - $1,999,999: 0.50% $2,000,000 - $2,499,999: 0.40% $2,500,000+: negotiable

Project-based

Standard hourly rate of $200 per hour for non-investment management services

Other

Account minimum: $500,000 Minimum fee: Minimum fees are sometimes charged if investments fall below $500,000 Fee-only: Fee-Only compensation model; fees based on percentage of AUM and hourly or project fees for other services

Main office location

Money Matters

12800 Whitewater Drive, Suite 100

Minnetonka MN 55343-9347, United States

Number of offices

6

Most active in

Minnesota

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Rodney R

CFP®, Series 66

Minnetonka, MN

Money Matters

Rodney Roath is a CFP® and holds the Series 66 designation, with 12 years of experience in the financial services industry. He has been with Money Matters, Inc. since 1998. Money Matters serves high- and middle-net-worth individuals, professionals, executives, small business owners, and their trusts, providing investment management, comprehensive financial planning, and tax services. The firm emphasizes integrated investment and tax planning with a non-discretionary investment approach and operates a substantial in-house tax practice alongside its advisory services.

General tax planning Retirement plans for business owners (SEP, solo 401k) Business ownership considerations Business exit / sale strategy Wealth management Executive Founder/Business Owner Real Estate Professional Retired Mid-Career Professionals Approaching retirement
user avatar

Brendan R

CFP®

Minnetonka, MN

Money Matters

Brendan Roath is a CFP® professional with seven years of industry experience. He has worked at Money Matters, Inc. since 2018 and previously at CTB Financial Services from 2015 to 2018. He is based in Minnetonka, MN. Money Matters serves high- and middle-net-worth individuals, professionals, executives, small business owners, and their trusts, providing investment management, financial planning, tax planning, and tax return preparation. The firm combines integrated investment and tax planning with a non-discretionary investment approach, supported by a substantial in-house tax practice and multiple office locations.

General tax planning Retirement plans for business owners (SEP, solo 401k) Business ownership considerations Business exit / sale strategy Wealth management Executive Founder/Business Owner Real Estate Professional Retired Mid-Career Professionals Approaching retirement
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