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Money Illustrated Advisory Services

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Total assets under management

$4,513,977

Total clients

16

25% high-net worth

Total advisors

1

of 1 employees

Firm size

Independent

1 advisor

Average clients per advisor

16

Average account size

$282,124

About

Money Illustrated Advisory Services works with individual clients, including high‑net‑worth individuals, to provide fee‑only investment management and both ongoing and project‑based financial planning. The firm also offers a paid divorce financial analysis service and advises on a range of holdings including stocks, bonds, mutual funds, ETFs, municipal securities, cash equivalents, and digital assets.

Investment construction is grounded in Modern Portfolio Theory alongside a rules‑based momentum/tactical asset allocation model (informed by published research) implemented primarily with ETFs and rebalanced monthly; portfolios are customized to client goals and risk tolerance and the firm does not rely on third‑party model allocations. Accounts are typically managed on a discretionary basis, with the option to incorporate socially conscious screens and explicit guidance on digital assets, including recommendations about custody and concentration limits.

A few features distinguish the firm from many peers: its marketing uses endorsements and client testimonials, a practice that is uncommon among independent advisers; it provides a stand‑alone divorce financial analysis product; and it employs a tiered planning engagement structure that adjusts scope for complexities such as equity compensation, K‑1 income, rental property, or business income rather than using off‑the‑shelf planning packages. The firm also requires clients to custody accounts on its recommended platforms and emphasizes personalized, proprietary allocations rather than third‑party models.

Client services

Financial planning Portfolio management

Expertise

Equity Recipients (RS/RSU, SOP, ESPP) Tax-loss harvesting Social Security optimization College savings (529s, UTMA, etc.)

Occupation focus

Founder/Business Owner Executive Self-Employed

Demographic focus

Dual Income Family Mid-Career Professionals

Fee options

Fixed

Initial one-time financial planning fee up to $2,500; ongoing financial planning fees fixed monthly ($250 to $1,000/month).

Percentage

0.75% annually, billed quarterly at 0.1875% of AUM in advance

Project-based

$200 per hour for project-based financial planning

Other

Account minimum: $25,000 to open or maintain an account under management, with possible reductions or waivers on a case-by-case basis Fee-only: Ongoing financial planning fees range from $250 to $1,000 per month ($3,000 to $12,000 per year) plus an initial one-time fee up to $2,500. Project-based financial planning charged at $200/hour.

Main office location

Money Illustrated Advisory Services

Bluffdale UT, United States

Number of offices

1

Most active in

Texas · Utah

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

Jen S

CFP®

Bluffdale, UT

Money Illustrated Advisory Services

Hi! I’m Jen, fellow human and creator of Money Illustrated. I'm so grateful you're here! My journey into financial planning began while I was working as a self-employed artist & graphic designer; learning to manage my own finances and variable freelance income is what sparked my interest in understanding money better. This quickly became more than a side hobby, and eventually resulted in my making a career change to pursue an undergraduate degree in financial planning. I later went on to complete a graduate degree in Financial Planning & Analytics. In addition, I obtained the Certified Financial Planner (CFP®) designation, am an Accredited Financial Counselor (AFC®), and a Certified Divorce Financial Analyst (CDFA®). As a free-spirited, artsy feminist working in the financial planning industry over the years, I never quite fit into the old-school, male-dominated industry (very much in need of diversity and new perspectives). Eventually, I decided I needed to create the space I was searching for. I started Money Illustrated with the hope that I could bring my two worlds of art and financial planning together in order to create something different—an inclusive, progressive, and innovative approach that's both creative and human-centered. My goal is to always act in clients' best interest, while guiding toward financial success and educating on the intricacies of their financial situations. Overall, I want to help others feel empowered to live their dream lives. No matter what your financial background looks like, I’m here to offer a judgment-free approach that meets you where you are. Financial planning is a tool to help you build a life that feels like your own, focusing on your values, supporting your relationships, and prioritizing what truly matters most to you. Outside of personal finance, I love to hike in the nearby Rockies, tend to my plants, practice yoga, and paint. I live near Salt Lake City, Utah, with my wonderful partner, an exuberant dog, and two cuddly old cats.

Equity Recipients (RS/RSU, SOP, ESPP) Artists or Creative LGBTQIA Gen Y/Millennials (Born 1980-1995)
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