Modern Assets, LLC

Modern Assets provides financial planning and discretionary investment management to individuals, families, trusts, estates, and small businesses, combining portfolio construction, tax-aware strategies, and ongoing plan monitoring. The firm serves a relatively small client base and manages assets across custodial accounts as well as linked workplace and other “held‑away” accounts using a third‑party aggregation platform.

The firm’s investment approach emphasizes values‑aligned investing and systematic, rules‑based asset allocation, favoring low‑cost passive ETFs and tax‑efficient implementation while explicitly integrating environmental, social, and governance (ESG) factors into analysis. For larger or customized relationships, Modern Assets offers direct‑indexing and impact‑oriented models and partners with outside advisers and technology platforms to provide automated rebalancing, tax‑loss harvesting, and portfolio administration.

Noteworthy differences from many peers include a formal program of educational seminars and paid speaking engagements and the routine use of a linking service to manage held‑away retirement and college accounts, both of which are uncommon among similar independent advisers. The firm also incorporates philanthropic and impact options into portfolio choices and relies on third‑party specialists for certain implementation and platform services while its principal maintains an unrelated data‑analysis role outside the advisory business.