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Model Wealth

Updated today

Client assets under management

$318,158,935

Clients

157

60% high-net worth

Advisors

5

of 5 employees

Firm type

Team

4-10 advisors or $500M+ in AUM

Clients per advisor

31

Very Low

Average account size

$2,026,490

About

Model Wealth, Inc. is a virtual, fee‑only financial planning and wealth management firm that serves individuals, families, estates, trusts, and small businesses. The firm provides standalone financial planning engagements on an hourly or project basis and an ongoing wealth management program that integrates continuous planning with portfolio management under a flat annual fee arrangement.

The firm’s investment approach is broadly passive, grounded in an acceptance of the efficient market hypothesis and an emphasis on cost‑effective, tax‑aware implementation using mutual funds, ETFs, individual securities, and direct indexing where appropriate. Model Wealth also allocates to and monitors third‑party managers — including an automated robo‑advisor platform and a direct indexing provider — and typically exercises discretionary authority for day‑to‑day portfolio management.

Noteworthy aspects include its fully virtual operating model and a primary fee structure based on flat annual fees rather than a standard percentage‑of‑AUM, alongside integration of both robo‑managed strategies and direct indexing. The compact team of four advisors oversees roughly $318 million in client assets, uses standing letters of authorization to facilitate client‑directed transfers (creating constructive custody), and generally does not aggregate trades, which can lead to differing execution prices across client accounts.

Client services

Financial planning Portfolio management

Expertise

Tax-loss harvesting Social Security optimization Equity Recipients (RS/RSU, SOP, ESPP) Cash flow / budgeting

Fee options

Fixed

Fixed/project-based fees for financial planning engagements, amount based on estimate of time involved

Project-based

$400 per hour

Other

Minimum fee: Flat annual fee ranges from $1,000 to $50,000; most clients pay between $7,900 and $12,000 per year Fee-only: Flat annual fee for wealth management; hourly fee of $400/hour for financial planning; fixed/project-based fees also available

Main office location

Model Wealth

Wheaton IL, United States

Number of offices

2

Most active in

Colorado · Florida · Illinois

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Donovan S

CFP®, Series 63, Series 65

Wheaton, IL

Model Wealth

Donovan Sanchez is a CFP® professional with nine years of industry experience, currently serving as an advisor at Model Wealth. He has held previous roles at Skyview Financial Planning and Northwestern Mutual entities. Sanchez is also a full-time financial planning instructor at the University of Illinois Urbana-Champaign. Model Wealth is a fee-only advisory firm that serves individuals, families, estates, trusts, high-net-worth clients, and small businesses. The firm emphasizes passive, cost- and tax-efficient investment strategies and offers flexible financial planning and wealth management services through a fully virtual platform.

Tax-loss harvesting Social Security optimization Equity Recipients (RS/RSU, SOP, ESPP) Cash flow / budgeting
user avatar

Randall B

CFP®, Series 63, Series 66

Wheaton, IL

Model Wealth

Randall Bruns is a CFP® professional with 24 years of industry experience, currently serving as an advisor at Model Wealth, Inc. He has held roles at HighPoint Advisor Group and LPL Financial prior to joining Model Wealth. Model Wealth is a fee-only advisory firm that serves individuals, families, estates, trusts, high-net-worth clients, and small businesses. The firm uses a passive, cost- and tax-efficient investment approach, employing ETFs, mutual funds, individual equities, fixed income, and direct indexing strategies, supported by digital tools and collaboration with other professionals.

Tax-loss harvesting Social Security optimization Equity Recipients (RS/RSU, SOP, ESPP) Cash flow / budgeting
user avatar

Alex O

CFP®, Series 65

Wheaton, IL

Model Wealth

Alex Offerman is a CFP® with seven years of industry experience, currently serving as a financial advisor at Model Wealth. He has worked at Model Wealth since 2018 and has prior experience with Highpoint Advisor Group, LLC and LPL Financial, LLC. Model Wealth serves individuals, families, estates, trusts, high-net-worth clients, and small businesses, offering fee-only financial planning and wealth management. The firm emphasizes passive, cost- and tax-efficient investment strategies and utilizes technology and professional collaboration to support client portfolios.

Tax-loss harvesting Social Security optimization Equity Recipients (RS/RSU, SOP, ESPP) Cash flow / budgeting
user avatar

Anna T

Series 65

Wheaton, IL

Model Wealth

Anna Thornburg is a Series 65-licensed advisor at Model Wealth with three years of industry experience. She has been with Model Wealth since 2021 and previously worked at Covenant Classical School and the Church of the Resurrection. Model Wealth serves individuals, families, estates, trusts, high-net-worth clients, and small businesses, providing hourly or project-based financial planning along with ongoing wealth management. The firm employs a passive, cost- and tax-efficient investment approach using ETFs, mutual funds, individual equities, and fixed income, and operates as a fully virtual, fee-only advisory team.

Tax-loss harvesting Social Security optimization Equity Recipients (RS/RSU, SOP, ESPP) Cash flow / budgeting
user avatar

Chad N

Series 65

Wheaton, IL

Model Wealth

Tax-loss harvesting Social Security optimization Equity Recipients (RS/RSU, SOP, ESPP) Cash flow / budgeting
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