Millares Asset Management, LLC logo

Millares Asset Management, LLC

Updated today

Client assets under management

$234,867,458

Clients

50

70% high-net worth

Advisors

3

of 3 employees

Firm type

Supported

1-3 advisors or $200M+ in AUM

Clients per advisor

17

Very Low

Average account size

$4,697,349

About

Millares Asset Management is a registered investment adviser managing approximately $236,174,233 on a discretionary basis for about 50 clients and supported by three advisors. The firm provides discretionary portfolio management for individuals, trusts, charitable organizations, businesses and participant-directed retirement plans, and also offers financial planning and consulting services.

The firm follows a long-term, asset-class approach grounded in Modern Portfolio Theory, primarily implementing diversified, low-turnover strategies using Dimensional Fund Advisors mutual funds and model portfolios; it uses IPS documents, portfolio‑allocation software and Monte Carlo analysis to set and review asset allocations and may retain individual equities or managed fixed‑income accounts for tax or portfolio‑construction reasons. MAM conducts ongoing account monitoring and periodic reviews, and may delegate fixed‑income management to a third‑party sub‑advisor for laddered bond portfolios.

What is atypical for a firm this size is that principals hold active Florida law and accounting licenses and, in their individual capacities, provide separate legal and accounting services (offered for separate compensation and not required of clients). The firm also contracts with Focus Partners Advisor Solutions for back‑office support and fixed‑income sub‑advisory services, maintains a reported $44,456,865 in assets under advisement in addition to AUM, and uses standing letters of authorization for fee withdrawals — operational and affiliation arrangements that are less common among peers.

Client services

Financial planning Portfolio management Pension consulting Selection of other advisers Consulting

Expertise

Passive / index investing

Occupation focus

Founder/Business Owner Retired

Fee options

Percentage

$0 - $1,000,000: 1.00% $1,000,000 - $2,000,000: 0.90% $2,000,000 - $3,000,000: 0.80% $3,000,000 - $4,000,000: 0.70% $4,000,000 - $5,000,000: 0.60% $5,000,000+: 0.50%

Project-based

Financial planning/consulting fees range from $175-$450 per hour

Other

Account minimum: $1,000,000 Minimum fee: Minimum annual fee is $10,000 ($2,500 billed quarterly) Fee-only: Financial planning fees charged hourly, ranging from $175 to $450 per hour

Main office location

Millares Asset Management, LLC

500 South Dixie Highway, Suite 201

Coral Gables FL 33146, United States

Number of offices

1

Most active in

Florida · Texas

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Ruben M

CFP®, PFS™

Coral Gables, FL

Millares Asset Management, LLC

Ruben Millares is a CFP® and PFS™ credentialed advisor with 17 years of industry experience. He is the principal of Millares Asset Management, LLC, where he has worked since 2005, following a two-year period at Millares & Company, Inc. Outside of his advisory role, he is a managing member of several non-investment related real estate entities. Millares Asset Management provides discretionary investment management, financial planning, and retirement-plan advisory services to individuals, trusts, charitable organizations, and businesses. The firm employs a diversified, buy-and-hold investment approach grounded in Modern Portfolio Theory, primarily utilizing passively managed asset-class mutual funds.

Passive / index investing Founder/Business Owner Retired
user avatar

Javier M

Series 65

Coral Gables, FL

Millares Asset Management, LLC

Javier Millares is a financial advisor at Millares Asset Management, LLC with 10 years of industry experience. He holds a Series 65 designation and has worked at Millares Asset Management since 2015, including its current iteration since 2017. Millares Asset Management provides discretionary investment management, financial planning, and retirement-plan advisory services to individuals, trusts, charitable organizations, businesses, and participant-directed retirement plans. The firm manages approximately $200 million and employs a diversified, buy-and-hold investment approach primarily using passively managed mutual funds guided by Modern Portfolio Theory.

Passive / index investing Founder/Business Owner Retired
user avatar

Maria M

PFS™

Coral Gables, FL

Millares Asset Management, LLC

Maria Millares is a PFS™ credentialed financial advisor with 18 years of industry experience. She has been with Millares Asset Management, LLC since 2005 and previously worked at Millares & Company, Inc. and Blanco + Co, LLP. Outside of her advisory role, she is a managing member of a commercial real estate venture in Coral Gables, FL. Millares Asset Management, LLC provides discretionary investment management, financial planning, and retirement plan advisory services to individuals, trusts, charitable organizations, businesses, and participant-directed retirement plans. The firm manages approximately $200 million and employs a diversified, buy-and-hold investment approach primarily using passively managed mutual funds based on Modern Portfolio Theory.

Passive / index investing Founder/Business Owner Retired
Warmer team member

Not sure where to start?

We'll help you think it through – whether you ultimately need an advisor or not.

Call (201) 292-4557

Warmer provides personalized recommendations and introductions to independent fiduciary advisors. We do not supervise advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.

Each advisor listed on our site is an independent fiduciary responsible for their own advice. Warmer may receive fees from advisors for participation or referrals; these fees are paid by advisors and do not affect the fees clients pay for advisory services.

For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Please review an advisor's Form ADV and do your own diligence before entering into an advisory relationship.

By using our service, you agree to Warmer's Terms of Service and Advisory Agreement and Privacy Policy. Logos provided by Logo.dev

© 2026 Warmer Holdings Inc. ("Warmer")