Midwest Heritage Financial Advisors logo

Midwest Heritage Financial Advisors

Updated today

Client assets under management

$398,657,041

Clients

334

34% high-net worth

Advisors

4

of 6 employees

Firm type

Supported

1-3 advisors or $200M+ in AUM

Clients per advisor

84

High

Average account size

$1,193,584

About

Midwest Heritage Financial Advisors is the investment advisory division of Midwest Heritage Bank, FSB, and provides discretionary portfolio management, financial planning, retirement planning, and tax and estate planning to individuals, high-net-worth clients, trusts, estates, charitable organizations, and business entities. The firm also advises on insurance and other financial matters and operates as a separately identifiable department of the bank, which is an uncommon ownership structure for a team RIA.

The firm describes a “total portfolio” approach using active, diversified strategy diversification rather than simple buy-and-hold asset allocation, and it implements portfolios with mutual funds, ETFs, options and structured notes as appropriate. Management is typically discretionary and tailored to client objectives, and the brochure discloses that some strategies may have above-average turnover and associated tax considerations.

Midwest Heritage’s advisors also serve in brokerage and insurance capacities (participating in a hybrid program with a broker-dealer and selling insurance through an affiliated insurance agency), a combination that the firm discloses as creating potential conflicts of interest and addresses through disclosure and compliance oversight. The firm requires clients to custody assets at a single custodian (Charles Schwab) and notes related operational and service arrangements with that custodian, which may affect execution and the availability of certain institutional services.

Client services

Financial planning Portfolio management

Expertise

Retirement income strategy General retirement planning Tax strategies for small businesses Options & derivatives strategies Active portfolio management

Fee options

Fixed

Fixed flat fee program available for certain clients that buy/sell only equities; specific amounts not disclosed.

Percentage

$0 - $249,999: 1.20% $250,000 - $749,999: 1.10% $750,000 - $999,999: 1.00% $1,000,000 - $1,999,999: 0.90% $2,000,000 - $2,999,999: 0.80% $3,000,000 - $3,999,999: 0.70% $4,000,000 - $4,999,999: 0.60% $5,000,000+: 0.50%

Commissions

Certain employees may offer securities brokerage and insurance products under commission arrangements; commissions vary.

Project-based

Hourly financial planning fees range from $100 to $300 per hour, negotiable.

Other

Fee-only: Hourly fees for financial planning generally range from $100 to $300 per hour, negotiable.

Main office location

Midwest Heritage Financial Advisors

3580 Ep True Parkway

West Des Moines IA 50265, United States

Number of offices

3

Most active in

Arizona · Florida · Illinois · Iowa · Kansas · Missouri · Nebraska · South Dakota · Texas

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Matthew W

CFP®, ChFC®, Series 63, Series 65

West Des Moines, IA

Midwest Heritage Financial Advisors

Matthew Watters is a CFP® and ChFC® with 29 years of industry experience. He is currently a financial planner and Chief Compliance Officer at Midwest Heritage Financial Advisors in West Des Moines, IA. Watters serves as an Investment Board member for the Iowa Public Employees' Retirement System (IPERS) and is a FINRA arbitrator. He also participates on several committees of Midwest Heritage Bank. Midwest Heritage Financial Advisors is the investment advisory division of Midwest Heritage Bank, FSB, providing discretionary portfolio management, financial planning, retirement planning, and tax and estate planning to individuals, high-net-worth clients, trusts, estates, charitable organizations, and business entities. The firm employs an active, diversified “total portfolio” approach and implements portfolios using mutual funds, ETFs, options, and structured notes tailored to client objectives.

Retirement income strategy General retirement planning Tax strategies for small businesses Options & derivatives strategies Active portfolio management
user avatar

Levi C

Series 63, Series 65

West Des Moines, IA

Midwest Heritage Financial Advisors

Levi Cyphers is a financial planner at Midwest Heritage Financial Advisors with eight years of industry experience. He holds Series 63 and Series 65 licenses and has worked at several firms including Osaic Wealth, Inc. and Securities America, Inc. Outside of advising, Cyphers co-owns a small-town hotel in Clifton, Kansas. Midwest Heritage Financial Advisors is the investment advisory division of Midwest Heritage Bank, providing discretionary portfolio management, financial planning, and retirement and estate planning to individuals, high-net-worth clients, trusts, estates, charitable organizations, and businesses. The firm employs a total portfolio approach with active, diversified strategies tailored to client objectives.

Retirement income strategy General retirement planning Tax strategies for small businesses Options & derivatives strategies Active portfolio management
user avatar

Casey M

CFP®, Series 63, Series 65

West Des Moines, IA

Midwest Heritage Financial Advisors

Casey Malloy is a CFP® professional with 11 years of industry experience, currently serving as a financial planner at Midwest Heritage Financial Advisors. His prior experience includes roles at Pfs Investments Inc. and Primerica Financial Services. Outside of his advisory work, he is involved in a family business teaching his children entrepreneurial skills through a recurring lemonade stand. Midwest Heritage Financial Advisors is the investment advisory division of Midwest Heritage Bank, FSB, providing discretionary portfolio management and comprehensive financial planning services to individuals, high-net-worth clients, trusts, and business entities. The firm employs an active, diversified investment approach and manages portfolios using mutual funds, ETFs, options, and structured notes tailored to client objectives.

Retirement income strategy General retirement planning Tax strategies for small businesses Options & derivatives strategies Active portfolio management
user avatar

Mark V

Series 65, Series 66

West Des Moines, IA

Midwest Heritage Financial Advisors

Mark Vance is a financial planner with Midwest Heritage Financial Advisors in West Des Moines, IA, holding Series 65 and Series 66 licenses and 22 years of industry experience. His prior roles include positions at First National Bank of Omaha, Ally Invest Advisors, LPL Financial, and Securities America, Inc. He serves on the board of Millard United Sports, contributing to the organization of local girls fastpitch softball teams. Midwest Heritage Financial Advisors operates as the investment advisory division of Midwest Heritage Bank, FSB, providing discretionary portfolio management, financial planning, retirement planning, and tax and estate planning to individuals, trusts, charitable organizations, and business entities. The firm employs a “total portfolio” approach with active, diversified strategies implemented through mutual funds, ETFs, options, and structured notes, with management tailored to client objectives.

Retirement income strategy General retirement planning Tax strategies for small businesses Options & derivatives strategies Active portfolio management
Warmer team member

Not sure where to start?

We'll help you think it through – whether you ultimately need an advisor or not.

Call (201) 292-4557

Warmer provides personalized recommendations and introductions to independent fiduciary advisors. We do not supervise advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.

Each advisor listed on our site is an independent fiduciary responsible for their own advice. Warmer may receive fees from advisors for participation or referrals; these fees are paid by advisors and do not affect the fees clients pay for advisory services.

For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Please review an advisor's Form ADV and do your own diligence before entering into an advisory relationship.

By using our service, you agree to Warmer's Terms of Service and Advisory Agreement and Privacy Policy. Logos provided by Logo.dev

© 2026 Warmer Holdings Inc. ("Warmer")