Midwest Financial Associates, Inc.

Midwest Financial Associates, Inc. provides discretionary portfolio management and supplemental financial planning to individuals (including high‑net‑worth clients), pension and profit‑sharing plans, charitable organizations, and corporate clients. The firm implements client portfolios through third‑party custodians and charges asset‑based fees that generally cover both portfolio management and financial planning services.

MFA customizes portfolios for each client rather than relying on a few pre‑developed models, using asset‑allocation analysis and methods such as fundamental, cyclical and economic review to inform long‑ and short‑term strategies. The firm typically has discretionary authority over accounts, reviews holdings at least annually, and may use mutual funds, ETFs, individual securities and certain structured ETF products as part of its investment mix.

Noteworthy aspects disclosed in the brochure include related‑party affiliations: the firm has an ownership interest in a pension administration business (The Pension Specialists Ltd.) and connections to an affiliated insurance entity (AO Risk Consultants, LLC), and some representatives are licensed insurance agents who may receive commissions for insurance sales. The brochure also discloses prior disciplinary matters resolved with FINRA (an Acceptance, Waiver and Consent in 2013 including a 60‑day suspension and $5,000 fine) and a state consent order resolved March 28, 2013 (including a $10,000 fine and an offer to refund advisory fees), and the firm notes it maintains custody of certain client assets in trustee capacities.