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Middle Coast Investing LLC

Updated today

Total assets under management

$12,121,430

Total clients

9

33% high-net worth

Total advisors

2

of 2 employees

Firm size

Supported

1-3 advisors or $200M+ in AUM

Average clients per advisor

5

Average account size

$1,346,826

About

Middle Coast Investing LLC provides discretionary portfolio management to individual and high-net-worth clients and reported approximately $12.1 million in assets under management as of December 31, 2025. Services include customized index-based ETF portfolios and actively managed accounts composed of individual equities.

The firm describes a two‑pronged investment approach: a passive, index-tracking ETF strategy and an active, fundamental-analysis equity strategy, with portfolios tailored to each client’s objectives, time horizon, and risk tolerance. Middle Coast exercises discretionary authority to implement trades, rebalances index portfolios quarterly, reviews active accounts monthly or more often, and delivers quarterly review letters in addition to custodian statements.

Noteworthy contrasts with many peers appear in the brochure: it discloses that the firm advertises performance results (a practice uncommon among similar supported advisers) and it includes inverse and leveraged ETFs among recommended securities. The brochure also states clients are required to use Charles Schwab as the custodian/broker and must authorize fee deduction from their accounts, policies that differ from firms that allow broader broker choice or alternative fee arrangements.

Client services

Portfolio management

Expertise

Passive / index investing Active portfolio management

Fee options

Percentage

Maximum annual management fee of 1.00%; fee is negotiable and may be lower based on assets managed and other factors.

Other

Account minimum: $50,000 recommended minimum account size for actively managed portfolios; however, no required minimum account size. Minimum fee: Minimum annual fee of $100 per account.

Main office location

Middle Coast Investing LLC

Ludington MI, United States

Number of offices

2

Most active in

Michigan · New York

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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