Merlin Asset Management

Merlin Asset Management provides discretionary portfolio management for individuals, high-net-worth clients, trusts, estates, and select business entities, and also acts as a sub-adviser in certain situations. The firm offers multiple equity strategies across large-, mid-, and small-cap growth mandates, an ETF-based strategy designed to track thematic exposures, and a dedicated LEAPS (long-term options) strategy.

The investment process blends bottom-up fundamental analysis, thematic top-down views, and quantitative multivariate screening to identify high-conviction names with a typical 3–5 year outlook; portfolios are initially equally weighted and rebalanced periodically, with some strategies concentrated in 25 or 50 holdings. Merlin supplements its research and workflow with supervised AI tools for note‑taking and data analysis, and its strategy palette includes derivatives and structured option positions as part of the LEAPS approach.

Noteworthy distinctions include the firm’s explicit use of long-term options and disclosure that it may employ borrowing in separately managed accounts—practices the brochure flags as carrying specific risks and that are uncommon among independent peers. The firm manages roughly $50 million for about 25 client accounts, operates concentrated growth strategies alongside an ETF sleeve that can be tactically adjusted, and discloses potential conflicts tied to recommended custodians and receipt of research and institutional services.