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Merit Financial Advisors

Updated today

Client assets under management

$17,984,309,378

Clients

20,040

22% high-net-worth

Advisors

259

of 470 employees

Firm type

Multi-team

30-300 advisors or >$3B in AUM

Clients per advisor

77

High

Average account size

$897,421

About

Merit Financial Group is an SEC‑registered enterprise adviser that manages tens of billions of dollars through a large network of investment advisor representatives and serves individuals (including high‑net‑worth clients), corporate entities and employer‑sponsored retirement plans. Its service set includes discretionary and non‑discretionary asset management, financial planning, retirement plan consulting and participant services, employee financial‑wellness programs, and independent fiduciary/ESOP trustee work.

The firm generally favors a long‑term, diversified approach implemented via centrally managed “sleeves” and standard model portfolios, with the ability for advisors to customize using individual securities, third‑party managers, ETFs, mutual funds, options and certain less liquid vehicles (including interval and liquid alternative funds). Merit’s investment management team and an Investment Committee oversee models and trading, while client accounts may be managed on either a discretionary or non‑discretionary basis and accessed through wrap or non‑wrap arrangements.

What is distinctive for an enterprise‑scale adviser is Merit’s significant broker‑dealer and insurance nexus: many of its investment advisor representatives are dually registered as broker‑dealer representatives and insurance agents, the firm has an affiliated broker‑dealer that receives commission revenue, and it discloses related conflicts and supervisory controls. The firm also operates a wrap program with limited eligibility, maintains a notable ESOP/independent‑fiduciary practice and works with custody and platform partners (including arrangements and transition assistance with major custodians), all of which the brochure identifies as disclosed relationships the firm seeks to manage through disclosure and oversight.

Client services

Financial planning Portfolio management Pension consulting Selection of other advisers Educational seminars or workshops

Expertise

Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy

Occupation focus

Founder/Business Owner Retired

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Fee options

Fixed

Financial planning flat fees up to $100,000, prorated and payable monthly or quarterly

Percentage

$0 - $100,000: 1.50% $100,000 - $250,000: 1.25% Above $250,000+: 1.00%

Project-based

Hourly rates for financial planning services (specific rates not stated)

Subscriptions

Ongoing financial planning fees payable annually, quarterly, or monthly

Main office location

Merit Financial Advisors

2400 Lakeview Parkway, Suite 550

Alpharetta GA 30009, United States

Number of offices

66

Most active in

Alabama · Alaska · Arizona · Arkansas · California · Colorado · Connecticut · Delaware · District of Columbia · Florida · Georgia · Hawaii · Idaho · Illinois · Indiana · Iowa · Kansas · Kentucky · Louisiana · Maine · Maryland · Massachusetts · Michigan · Minnesota · Mississippi · Missouri · Montana · Nebraska · Nevada · New Hampshire · New Jersey · New Mexico · New York · North Carolina · North Dakota · Ohio · Oklahoma · Oregon · Pennsylvania · Puerto Rico · Rhode Island · South Carolina · South Dakota · Tennessee · Texas · Utah · Vermont · Virgin Islands · Virginia · Washington · West Virginia · Wisconsin · Wyoming

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Erin W

Series 65, Series 66

Southgate, MI

Merit Financial Advisors

Erin Wozniak is a financial advisor at Merit Financial Advisors with 13 years of industry experience. She holds Series 65 and Series 66 designations and has previously worked at Commonwealth Financial Network, Advantage Investment Management, LPL Financial, and TL Financial Group. Merit Financial Group, LLC is an SEC-registered advisory firm managing approximately $10.6 billion and serving a diverse client base including individuals, corporate clients, retirement plan sponsors, and charitable organizations. The firm employs a long-term, diversified investment approach using model portfolios and modular sleeves tailored by advisors, with oversight from a central Investment Management team and Investment Committee.

Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Retired
user avatar

Saraphina P

Series 66

Chicago, IL

Merit Financial Advisors

Saraphina Peters is a financial advisor at Merit Financial Advisors with one year of industry experience. She holds a Series 66 designation and has previously worked at Purshe Kaplan Sterling Investments, Commonwealth Financial Network, Blueprint Wealth Advisors, and other firms. Merit Financial Group, LLC is an SEC-registered advisory firm managing approximately $10.6 billion and serving a diverse client base including individuals, corporate clients, retirement plan sponsors, and charitable organizations. The firm employs a long-term, diversified investment approach through tailored model portfolios and offers specialized services such as fiduciary and ESOP trustee work.

Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Retired
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Shawn Q

Series 63, Series 65

Rockford, IL

Merit Financial Advisors

Shawn Quam Schulz is a financial advisor at Merit Financial Advisors with 21 years of industry experience. His prior roles include positions at Commonwealth Financial Network and Ameriprise Financial Services, Inc. He is a co-owner of The Wood Shop, a non-investment-related business. Merit Financial Group, LLC is an SEC-registered advisory firm managing approximately $10.6 billion and serving a diverse client base including individuals, businesses, retirement plan sponsors, and charitable organizations. The firm employs a long-term, diversified investment approach using model portfolios and customizable strategies overseen by a central Investment Management team and Investment Committee.

Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Retired
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Ryan G

CFP®, Series 66

Billings, MT

Merit Financial Advisors

Ryan Gomendi is a financial advisor with Commonwealth Financial Network in Billings, Montana, holding a Series 66 designation and nine years of industry experience. He has worked at Commonwealth since 2016, with additional experience at Strategic Retirement Plans and Faith Chapel. Outside of advising, he is co-owner of Kingdom Stewards Inc., a private entity facilitating securities, advisory, and insurance business. Commonwealth Financial Network is a registered investment adviser serving a national network of approximately 2,950 advisors and their clients. The firm provides a range of advisory programs and services, including model portfolios and personalized indexing options, and supports affiliated advisors with operations, trading, technology, compliance, and practice management.

Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Retired
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Randall K

ChFC®, Series 63, Series 65

Issaquah, WA

Merit Financial Advisors

Randall Kim is a financial advisor at Merit Financial Advisors with 47 years of industry experience and holds the ChFC® designation along with Series 63 and Series 65 licenses. His career includes roles at LPL Financial, Path Wealth Management LLC, Triad Financial Strategies, Inc., and Purshe Kaplan Sterling Investments. He also provides insurance advice as an agent. Merit Financial Group, LLC is an SEC-registered advisory firm managing approximately $10.6 billion with 144 advisors serving individuals, corporate clients, retirement plan sponsors, charitable organizations, and institutions. The firm employs a long-term, diversified investment approach using model portfolios and modular sleeves, overseen by a central Investment Management team and Investment Committee, while allowing advisors to customize portfolios on discretionary or non-discretionary bases.

Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Retired
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Thomas G

Series 66

Alpharetta, GA

Merit Financial Advisors

Thomas Gay is a financial advisor at Merit Financial Advisors with 26 years of industry experience and holds a Series 66 designation. His prior experience includes roles at Purshe Kaplan Sterling Investments, Dasher & Padgett Financial Advisors, INVEST Financial Corp., and LPL Financial. He serves as Secretary on the board of the Kiwanis Club of Dougherty County. Merit Financial Group, LLC is an SEC-registered advisory firm managing approximately $10.6 billion and serving a diverse client base including individuals, businesses, retirement plan sponsors, and charitable organizations. The firm employs a long-term, diversified investment approach using model portfolios and customizable sleeves, overseen by a central Investment Management team and Investment Committee.

Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Retired
user avatar

Joshua H

Series 66

Williamsport, PA

Merit Financial Advisors

Joshua Hewlett is a financial advisor at Merit Financial Advisors with three years of industry experience. He holds the Series 66 designation and has previously worked at PKS Investments, LPL Financial, LLC, Cambridge Investment Research, Inc., and Fischer Insurance Agency. Outside of his advisory role, he has experience in emergency management and operated a lawncare and landscaping business for eight years. Merit Financial Group, LLC is an SEC-registered advisory firm managing approximately $10.6 billion with 144 advisors serving individuals, businesses, retirement plan sponsors, and institutions. The firm employs a long-term, diversified investment approach using model portfolios and modular sleeves, overseen by a central investment team and committee, while offering customization options for advisors.

Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Retired
user avatar

Royce K

Series 66

Madison, WI

Merit Financial Advisors

Royce Kurtz is a financial advisor at Merit Financial Advisors with 11 years of industry experience. He holds the Series 66 designation and has worked at Harbour Investments, Inc. and Woodbury Financial Services, INC. He is also involved in tax preparation and planning through Mennenga Tax & Financial and Merit Tax Advisors. Merit Financial Group, LLC is an SEC-registered advisory firm managing approximately $10.6 billion and serving a diverse client base including individuals, businesses, retirement plan sponsors, and charitable organizations. The firm employs a long-term, diversified investment approach using model portfolios and customizable strategies overseen by a central Investment Management team and Investment Committee.

Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Retired
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Austin S

CFA®, Series 66

Sheboygan Falls, WI

Merit Financial Advisors

Austin Summers is a CFA® charterholder and holds a Series 66 license, with five years of industry experience. He has worked at Merit Financial Advisors since 2022 and currently serves at Purshe Kaplan Sterling Investments. Prior to his advisory roles, he was affiliated with Cambridge Investment Research and LPL Financial. Merit Financial Group, LLC is an SEC-registered advisory firm managing approximately $10.6 billion and serving a diverse client base including individuals, corporate clients, retirement plan sponsors, and charitable organizations. The firm employs a long-term, diversified investment approach using model portfolios and modular sleeves, overseen by a central Investment Management team and an Investment Committee, while allowing advisors flexibility in portfolio management.

Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Retired
user avatar

William M

Series 63, Series 66

Middleton, WI

Merit Financial Advisors

William Meland is a financial advisor at Merit Financial Advisors with 24 years of industry experience. He holds Series 63 and Series 66 licenses. Prior to joining Merit in 2025, he spent 21 years at Pillar Wealth Management Co. Merit Financial Group, LLC is an SEC-registered advisory firm with 144 advisors managing approximately $10.6 billion. The firm serves a diverse client base including individuals, businesses, retirement plan sponsors, and charitable organizations, offering asset management, financial planning, and specialized services such as independent fiduciary and ESOP trustee work.

Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Retired
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Brian G

Series 63, Series 65

Des Moines, WA

Merit Financial Advisors

Brian Giboney is a financial advisor at Merit Financial Advisors with 28 years of industry experience. He holds Series 63 and Series 65 licenses and previously worked at LPL Financial for 20 years before joining Merit Financial Advisors and PKS Investments. Outside of his advisory work, he has written a monthly column for Parachutist Magazine since 2000. Merit Financial Group, LLC is an SEC-registered advisory firm managing approximately $10.6 billion with 144 advisors serving individuals, corporate clients, retirement plan sponsors, and institutions. The firm employs a long-term, diversified investment approach using model portfolios and modular sleeves, with oversight from a central Investment Management team and an Investment Committee.

Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Retired
user avatar

Christina P

Series 66

Southgate, MI

Merit Financial Advisors

Christina Perna is a financial advisor at Merit Financial Advisors with 19 years of industry experience. She holds a Series 66 designation and has previously worked at TL Financial Group, Commonwealth Financial Network, LPL Financial, and Advantage Investment Management LLC. In addition to her advisory role, she is also a notary public. Merit Financial Group, LLC is an SEC-registered advisory firm managing approximately $10.6 billion and serving a diverse client base that includes individuals, corporate clients, retirement plan sponsors, and charitable organizations. The firm employs a long-term, diversified investment approach using model portfolios and modular sleeves, with oversight from a central Investment Management team and an Investment Committee.

Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Retired
user avatar

Sean M

Series 63

Boynton Beach, FL

Merit Financial Advisors

Sean Moore is a financial advisor with Merit Financial Advisors in Boynton Beach, FL, holding a Series 63 designation and 22 years of industry experience. His career includes positions at Purshe Kaplan Sterling Investments, LPL Financial, SMART Wealth Advisory, Securities America Advisors, and Securities America, Inc. In addition to his advisory work, he is a notary. Merit Financial Group, LLC manages approximately $10.6 billion and serves a diverse client base including individuals, corporate clients, retirement plan sponsors, and charitable organizations. The firm employs a long-term, diversified investment approach using model portfolios and modular sleeves, overseen by an Investment Committee, while offering customizable portfolio management options.

Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Retired
user avatar

Brian A

CFA®, Series 65

Sheboygan Falls, WI

Merit Financial Advisors

Brian Andrew is a CFA® charterholder and holds a Series 65 license with 19 years of industry experience. He is currently with Merit Financial Advisors, joining the firm in 2024 after working at Johnson Wealth Inc. and Johnson Bank for nearly a decade. Outside of his advisory role, he serves as Chairman of the Investment Committee for Pathway 2 Cures, a venture philanthropy fund investing in start-up biotechnology companies. Merit Financial Group, LLC is an SEC-registered advisory firm managing approximately $10.6 billion in assets and serving a diverse client base including individuals, businesses, retirement plan sponsors, and charitable organizations. The firm employs a long-term, diversified investment approach using model portfolios and customizable sleeves, overseen by a central Investment Management team and committee, while offering a range of financial planning and specialized fiduciary services.

Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Retired
user avatar

Philip F

CFP®, Series 63, Series 65, Series 66

Durham, NC

Merit Financial Advisors

Philip Ferrara III is a CFP® with 22 years of industry experience, currently serving as a financial advisor at Merit Financial Advisors. His prior roles include positions at Northwestern Mutual Wealth Management Company, Larson Financial Group, and Merrill Lynch. Merit Financial Group, LLC is an SEC-registered advisory firm managing approximately $10.6 billion and serving a diverse client base that includes individuals, businesses, retirement plan sponsors, and charitable organizations. The firm employs a long-term, diversified investment approach using model portfolios and customizable strategies overseen by a central Investment Management team.

Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Retired
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