Merit Advisors, Inc. logo

Merit Advisors, Inc.

Updated today

Client assets under management

$33,188,706

Clients

96

7% high-net worth

Advisors

4

of 4 employees

Firm type

Supported

1-3 advisors or $200M+ in AUM

Clients per advisor

24

Very Low

Average account size

$345,716

About

Merit Advisors, Inc. provides investment advisory and portfolio management services primarily to individual clients, including high‑net‑worth individuals, and also offers a signal service to other investment advisers and institutions. The firm delivers both discretionary managed accounts and customized non‑discretionary arrangements and generally charges percentage‑of‑AUM advisory fees.

The firm operates a single Managed Bond Strategy that uses proprietary, trend‑following technical indicators to time allocations—switching between high‑yield and multi‑sector bond funds and money‑market or alternative funds based on buy/sell signals—and periodically rebalances accounts; customized client accounts are offered on a non‑discretionary basis. The strategy relies mainly on mutual funds (including inverse and derivative funds when appropriate) and requires limited trading authority for discretionary-managed accounts.

Compared with many peers, Merit discloses a history of regulatory events: a past federal suspension/debarment related to an affiliated entity that was later lifted, and more recent state and self‑regulatory sanctions involving an adviser for impersonation‑related conduct, each described in the firm’s disclosures. The firm also has an uncommon mix of affiliations and services for a small team—an ownership/leadership connection to a FINRA‑member broker‑dealer, participation in a model marketplace and tax‑management tools through a third‑party custodian, and the provision of signal services to third parties.

Client services

Portfolio management Market timing

Expertise

Active portfolio management Wealth management Tax-loss harvesting Real estate investing

Fee options

Percentage

$0 - $250,000: 1.60% $250,001 - $999,999: 1.20% $1,000,000+: 0.90%

Commissions

Advisers licensed as insurance agents earn commissions for insurance products separate from advisory fees.

Other

Account minimum: $25,000

Main office location

Merit Advisors, Inc.

121 Ne 50 Th Street

Oklahoma City OK 73105, United States

Number of offices

1

Most active in

Arizona · Oklahoma · Texas

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Quick links

Advisors at this firm

user avatar

Mark H

Series 63, Series 66

Oklahoma City, OK

Merit Advisors, Inc.

Mark Holloway is a financial advisor with Merit Advisors, Inc. in Oklahoma City, holding Series 63 and Series 66 licenses and bringing 40 years of industry experience. He has worked at Oak Hills Securities, Inc. since 2017 and previously held roles at WFG Advisors, LP and WFG Investments Inc. Outside of advising, Holloway is involved in a construction and remodeling business in Oklahoma City. Merit Advisors serves individual clients, including high-net-worth individuals, and other investment advisers by providing portfolio management and a model-based signal service. The firm’s approach centers on a Managed Bond Strategy that uses technical, trend-following indicators to actively time allocations among bond funds and cash equivalents.

Active portfolio management Wealth management Tax-loss harvesting Real estate investing
user avatar

Chad R

ChFC®, Series 63, Series 65

Oklahoma City, OK

Merit Advisors, Inc.

Chad Rogers is a financial advisor at Merit Advisors, Inc. with 22 years of industry experience. He holds the ChFC® designation as well as Series 63 and Series 65 licenses. Prior to joining Merit Advisors in 2024, he worked at Rogers Financial, Inc. and Independent Financial Partners, LLC, among other firms. Outside of his advisory role, he serves as CEO and President of Rogers Financial, Inc., which offers fixed product life, disability, long-term care, health insurance, and fixed annuity products. Merit Advisors serves individual clients, including high-net-worth individuals, and other investment advisers by providing portfolio management and a model-based signal service centered on a Managed Bond Strategy. The firm’s approach uses technical, trend-following indicators to actively time bond allocations, employing complex instruments and offering both discretionary and non-discretionary management options.

Active portfolio management Wealth management Tax-loss harvesting Real estate investing
user avatar

Donald D

CFA®, Series 63, Series 65

Oklahoma City, OK

Merit Advisors, Inc.

Donald Dillingham is a CFA® charterholder with 40 years of industry experience, currently serving at Merit Advisors, Inc. in Oklahoma City, OK. He has worked at Oak Hills Securities, Inc. since 2007 and has been with Merit Advisors since 2003. Outside of his advisory role, Dillingham is involved in managing various private equity funds, tax credit acquisitions, and business ventures including restaurant holdings, advertising, broadcasting, and a nonprofit foundation. Merit Advisors serves individual clients, including high-net-worth individuals, as well as other investment advisers, providing portfolio management and a model-based signal service focused on a Managed Bond Strategy that uses technical, trend-following indicators to actively time allocations among bond funds and cash equivalents.

Active portfolio management Wealth management Tax-loss harvesting Real estate investing
user avatar

Gary F

CFA®, Series 63, Series 65

Oklahoma City, OK

Merit Advisors, Inc.

Gary Fraley is a CFA® charterholder with 16 years of industry experience. He is a managing partner at Merit Advisors, Inc., where he has worked since 2014, and previously worked at Oak Hills Securities, Inc. Outside of his advisory role, he manages a real estate brokerage and occasionally acts as a broker on real estate transactions. Merit Advisors serves individual clients and other investment advisers by providing portfolio management and a model-based signal service. The firm’s investment approach centers on a Managed Bond Strategy that uses technical, trend-following indicators to actively time allocations among bond mutual funds and cash equivalents.

Active portfolio management Wealth management Tax-loss harvesting Real estate investing
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