Mercury Investment Group

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Client assets under management

$228,666,610

Clients

66% high-net worth

Advisors

of 3 employees

Firm type

Supported

1-3 advisors or $200M+ in AUM

Clients per advisor

Low

Average account size

$2,432,624

About

Mercury Investment Group provides discretionary portfolio management and investment advice to a mix of individual and institutional clients, including trusts, estates, charitable organizations, corporations, pension and profit‑sharing plans, and governmental entities. The firm also discloses that it may act as a sub‑advisor to other financial institutions by licensing model portfolios and delivering periodic updates.

Its investment approach is demographic‑driven and quantitatively informed, emphasizing like‑weighted allocations to large‑capitalization U.S. equities, low turnover for tax efficiency, and a long‑only, non‑leveraged mandate. The firm states returns have been generated primarily through stock selection rather than sector allocation and may use ETFs, closed‑end bond funds, municipal and government securities, and covered‑call options when necessary, while accommodating client restrictions such as avoiding alcohol, gaming, or tobacco exposures.

Noteworthy for a firm of its size and type, Mercury works with other advisers and pooled or institutional clients and discloses providing portfolio management or model services to third parties. The brochure also explicitly frames performance objectives—seeking above‑market returns with market‑level risk—and describes a model‑based process focused on demographic and consumer demand trends as central to its investment rationale.

Client services

Portfolio management

Expertise

Passive / index investing Tax-loss harvesting

Fee options

Percentage

$0+: 1.00% annually (1/4% per quarter) As account size increases+: Reduced fees with break-points as indicated in client’s investment contract

Other

Account minimum: $500,000

Main office location

Mercury Investment Group

40 S. Main St., Suite 1720

Memphis TN 38103-5502, United States

Number of offices

Most active in

Tennessee

Disclosures

Business activities & affiliations

Is not active or affiliated with:

Insurance agent

They sell insurance products and may earn commissions on those sales.

Broker-dealer / trader

They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.

Bank

They're affiliated with a bank that may offer its own financial products and services.

Trust company

They provide trust and estate administration services, typically for separate fees.

Fund sponsor

They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.

Accountant / CPA / tax prep

They offer tax and accounting services, typically for separate fees.

Lawyer

They provide legal services, typically billed separately.

Real estate agent

They facilitate real estate transactions and may earn commissions.

Other specialized services

They may provide services such as pension consulting or municipal advisory work, typically for separate fees.

Forms ADV

Form ADV Part 2: Client Brochure Form ADV Part 3: Client Relationship

Quick links

Website 901-327-2788

Advisors at this firm

Cecil G

Series 66

Memphis, TN

Mercury Investment Group

Cecil Godman is a financial advisor at Mercury Investment Group with 17 years of industry experience. He holds the Series 66 designation and has been with Mercury Investment Group since 2013. The firm provides discretionary portfolio management to a diverse client base, including individuals, trusts, charitable organizations, and institutional clients. Mercury Investment Group employs a thematic, quantitatively informed investment process focused on U.S. large-cap equities with an emphasis on tax efficiency and low turnover.

Passive / index investing Tax-loss harvesting

Edward G

Series 65

Memphis, TN

Mercury Investment Group

Edward Goodman is a financial advisor at Mercury Investment Group with five years of industry experience. He holds a Series 65 designation and has worked at GHE, LLC and Broadway Consulting, as well as City Gear earlier in his career. Mercury Investment Group provides discretionary portfolio management to a range of individual and institutional clients, focusing on thematic and quantitatively informed investment strategies centered on U.S. large-cap equities. The firm employs a like-weighted, tax-efficient approach with supplemental use of ETFs, closed-end bond funds, municipal securities, and covered-call options.

Passive / index investing Tax-loss harvesting

Frank G

Series 63

Memphis, TN

Mercury Investment Group

Frank Goodman III is a financial advisor with Mercury Investment Group in Memphis, TN, holding a Series 63 designation and 21 years of industry experience. He has been associated with GHE, LLC since 2002. Mercury Investment Group provides discretionary portfolio management to a diverse client base, including individuals, trusts, estates, charitable organizations, governmental entities, corporations, and pension and profit-sharing plans. The firm employs a thematic, quantitatively informed investment process focused on U.S. large-cap equities with an emphasis on tax efficiency and low turnover, and it offers services such as sub-advisory roles and model portfolios to other financial institutions.

Passive / index investing Tax-loss harvesting

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