Mentor Financial Advisory Group, Ltd.

Mentor Financial Advisory Group, Ltd. provides fee-only financial planning and portfolio management primarily for individual and high-net-worth clients, and occasionally for corporations. Its services cover comprehensive planning topics — including tax planning, employee benefits, insurance, debt management, cash reserves and estate planning — alongside ongoing portfolio monitoring and advice.

The firm combines fundamental security analysis with a passive, low‑expense, index‑based asset-allocation approach for long‑term holdings and uses a broad set of asset classes in its recommendations. All investment activity is managed on a non‑discretionary basis (the firm reports approximately $88 million managed non‑discretionarily and $0 discretionary), and accounts are reviewed at least quarterly, with trade execution occurring only after client authorization.

Notable features include a long operating history (established in 1992), a business model that is entirely fee‑only and that does not charge performance‑based fees, and a revenue mix where a majority of fees (about 65%) come from advice not involving securities. The firm also recommends a specific custodial platform for execution and, because it does not trade on a discretionary basis or aggregate orders, clients retain direct control over trade decisions — resulting in highly individualized, concentrated client relationships (22 clients as reported).