Medina Financial, LLC

Medina Financial provides discretionary investment management and ongoing financial planning to individuals, high‑net‑worth individuals, families, trusts, estates, and charitable organizations. The firm also continues to offer accounting, payroll, and bookkeeping services alongside advisory work and makes limited discounted two‑hour financial consultations available to households with annual income under $85,000.

Portfolios are actively managed with an emphasis on U.S. small‑ and mid‑cap equities, using a mix of fundamental and technical analysis and individualized Investment Policy Statements; the firm may also employ stock options and other derivatives as part of separately managed accounts. The adviser seeks to outperform market indices and, for clients who meet the firm’s “qualified client” definition, may assess performance‑based fees tied to measured outperformance and subject to high‑water‑mark treatment.

This firm is notable among independents for its ongoing accounting practice — the principal holds a CPA designation and spends a portion of time on non‑advisory accounting services — and for the explicit use of derivatives in client accounts and the principal’s disclosure of day‑trading activity, which the firm addresses through trade monitoring and policies to mitigate conflicts of interest. The firm operates with a very small client base and modest assets under management, manages client accounts on a discretionary basis, and does not accept proxy‑voting authority.