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Mcrae Capital Management Inc.

Updated today

Client assets under management

$675,497,402

Clients

736

100% high-net worth

Advisors

4

of 8 employees

Firm type

Team

4-10 advisors or $500M+ in AUM

Clients per advisor

184

Very High

Average account size

$917,795

About

McRae Capital Management provides discretionary investment management for separate account clients and includes financial planning as part of its advisory services. As of December 31, 2025, the firm reported managing about $795 million across roughly 820 client accounts, serving individuals, pension and profit‑sharing plans, trusts, estates, charitable organizations, and business entities.

The firm’s investment approach emphasizes fundamental analysis and a long‑term orientation toward high‑quality securities, with strategies tailored to each client’s income requirements, tax considerations, and risk profile. Although MCM generally seeks buy‑and‑hold results, it may employ derivatives and other instruments—such as options, short sales, and margin—when appropriate for separately managed accounts.

Distinctive features include the firm’s explicit use of derivatives within client accounts and its reliance on custodial‑provided educational conferences, roundtables, and webinars to support the advisory practice. MCM also does not exercise proxy‑voting authority for clients (clients retain voting responsibility), and an investment committee meets regularly to review accounts and implement portfolio decisions.

Client services

Financial planning Portfolio management Educational seminars or workshops

Expertise

Wealth management General retirement planning General estate planning guidance

Occupation focus

Founder/Business Owner

Fee options

Percentage

$0 - $3,000,000: 1% per annum $3,000,000 - $5,000,000: 0.75% per annum $5,000,000+: 0.5% per annum

Main office location

Mcrae Capital Management Inc.

230 Madison Avenue

Morristown NJ 07960, United States

Number of offices

1

Most active in

California · Connecticut · Florida · New Hampshire · New Jersey · New York · Pennsylvania · Texas · Utah · Vermont · Virginia · Washington

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Roderick M

CFA®, Series 65

Morristown, NJ

Mcrae Capital Management Inc.

Roderick Mcrae is a CFA® charterholder with 23 years of industry experience. He is a founding member of Mcrae Capital Management Inc., where he has worked since 1981. The firm provides discretionary investment management and financial planning services primarily to high-net-worth and institutional clients. McRae Capital Management emphasizes fundamental, long-term analysis and tailored asset allocation across equities, fixed income, and cash, with a focus on buy-and-hold strategies while occasionally employing more complex techniques such as short sales, margin, and options.

Wealth management General retirement planning General estate planning guidance Founder/Business Owner
user avatar

Roderick M

CFP®, CFA®, Series 63

Morristown, NJ

Mcrae Capital Management Inc.

Roderick McRae III is a CFP®, CFA®, and Series 63 credentialed advisor with 23 years of industry experience. He has been with McRae Capital Management Inc. since 1997. Outside of his advisory role, he serves as a trustee of the Fred Fatzler Foundation. McRae Capital Management provides discretionary investment management and financial planning services primarily to high-net-worth and institutional clients. The firm emphasizes fundamental, long-term analysis and tailored asset allocation, generally focusing on buy-and-hold strategies while employing more complex techniques under specific circumstances.

Wealth management General retirement planning General estate planning guidance Founder/Business Owner
user avatar

William K

Series 65

Morristown, NJ

Mcrae Capital Management Inc.

William Keefe is a Series 65-licensed financial advisor with 17 years of industry experience. He has worked at McRae Capital Management Inc. since 2016 and previously at TSP Capital Management Group, LLC from 2008 to 2016. Keefe serves as a director on the board of Old Point Financial Corporation, a community bank holding company, where he participates in management oversight and governance. McRae Capital Management provides discretionary investment management and financial planning services to high-net-worth individuals, institutions, and various entities. The firm focuses on fundamental, long-term analysis and tailored asset allocation, with an approach that includes both buy-and-hold strategies and selective use of short sales, margin, and options.

Wealth management General retirement planning General estate planning guidance Founder/Business Owner
user avatar

Peter M

CFP®, Series 63, Series 65

Morristown, NJ

Mcrae Capital Management Inc.

Peter Mcrae is a CFP®-certified financial advisor with 21 years of industry experience, currently serving at McRae Capital Management Inc. since 2004. He holds Series 63 and Series 65 licenses and works from Morristown, NJ as part of a five-advisor team. McRae Capital Management provides discretionary investment management and financial planning services primarily to high-net-worth individuals and institutional clients. The firm employs a fundamental, long-term investment approach with tailored asset allocation and offers financial planning through CFP-qualified professionals at no additional charge.

Wealth management General retirement planning General estate planning guidance Founder/Business Owner
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