McFarlane Investment Advisory Services Inc.

The firm provides portfolio management and financial planning services to individuals (including high-net-worth individuals) and small entities such as limited liability companies. Its written planning and consulting work can cover investment and retirement planning, estate and tax issues, real estate analysis (including cost segregation), corporate structure, insurance and other non‑securities financial matters.

Investment advice is delivered primarily on a discretionary asset‑management basis with account reviews at least quarterly; the firm employs fundamental, technical, charting and cyclical analysis and may use long‑term positions, shorter‑term trading, options, margin and short sales. Cash balances are typically held in conservative vehicles such as money market funds, certificates of deposit or government/high‑grade paper, and the brochure discloses that trade execution and custody are commonly arranged through a specific broker‑dealer program that provides research and administrative services.

The firm’s business mix differs from most independents in that its principal is also a registered representative of a broker‑dealer and sells commissionable securities, a practice the brochure flags as a potential conflict of interest and for which alternative execution options are noted. The brochure further states the principal spends roughly 65% of their time on brokerage activities, manages about $4.28 million on a discretionary basis for a very small client roster, and also conducts insurance sales—features the firm discloses as part of its conflicts and client choice policies.