McElhenny Sheffield Capital Management, LLC

McElhenny Sheffield Capital Management provides discretionary investment management primarily through separately managed accounts for individuals, high‑net‑worth clients, businesses and other institutions, and also serves as a sub‑adviser to an actively managed ETF. The firm further offers model portfolios to third‑party platforms and provides financial planning and retirement‑account advisory services.

MSCM deploys a set of tactical ETF strategies (Trend Plus, Sector Rotation, TPSR, Trend X and customized rules‑based strategies) driven by proprietary quantitative models that are updated daily and monitored by portfolio managers to determine market exposure and sector allocations. The firm’s approach emphasizes trend‑following and momentum signals with explicit risk controls that can move portfolios into defensive positions; the Trend X strategy uses leveraged ETFs and is offered only to Qualified Clients who meet the stated high‑risk tolerance requirements.

Distinctive aspects include MSCM’s active role managing investment company assets as a discretionary sub‑adviser to a Fund (with the Fund generally splitting exposure between Trend Plus and Sector Rotation) and related governance ties—portfolio managers serve as directors of a Fund subsidiary—so the firm both provides portfolio management for an investment company and participates in Fund governance. MSCM also employs performance‑based compensation for certain Trend X accounts (subject to a high‑water‑mark), discloses an incentive to recommend margin borrowing for some separately managed accounts, and provides performance information to clients through custodian statements and public filings.