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McAdam LLC

Updated today

Client assets under management

$2,664,466,352

Clients

5,538

11% high-net worth

Advisors

136

of 174 employees

Firm type

Multi Team

Clients per advisor

41

Low

Average account size

$481,124

About

McAdam LLC provides financial planning, consulting and discretionary investment management to a mix of individuals (including high‑net‑worth clients), trusts, estates, charitable organizations, corporations and public entities. The firm also delivers retirement-plan consulting and a tiered, weekly subscription planning product (RetireUS) alongside traditional advisory engagements.

The firm customizes portfolios using mutual funds, ETFs, selective individual securities and allocations to unaffiliated independent managers, applying fundamental analysis to align investments with client risk tolerance and objectives. McAdam’s offerings extend to less common strategies for an enterprise adviser — including direct indexing (subject to an additional fee), allocations to private investment funds, structured notes and interval funds, and potential cryptocurrency exposure — and it provides consolidated reporting of held‑away assets via ByAllAccounts/eMoney.

Noteworthy aspects include the subscription-based RetireUS service and an articulated AI policy governing limited use of AI tools for analysis and reporting, in addition to relationships with a broker‑dealer and an affiliated insurance agency whose representatives may offer commission‑based products (conflicts are disclosed). The firm also disclosed a 2025 consent order relating to adviser registration policies; it routinely monitors accounts but generally does not accept proxy‑voting authority for client securities.

Client services

Financial planning Portfolio management Selection of other advisers

Expertise

Wealth management Private / alternative investments ESG / Sustainable investing

Occupation focus

Founder/Business Owner Executive

Fee options

Fixed

Fixed fees for financial planning and consulting services, generally ranging from $500 to $5,000

Percentage

Negotiable, up to 1.75% annually (investment advisory fee varies based on assets, portfolio composition, services, and representative)

Commissions

Certain supervised persons provide securities brokerage services under separate commission-based arrangements

Project-based

Hourly fees may be charged for financial planning and consulting services (not specifically stated)

Subscriptions

Weekly subscription fees for RetireUS Subscription service with tiers: Basic Planning, Tax Mastery, Wealth Mastery

Other

Minimum fee: Generally ranges from $500 to $5,000 on a fixed fee basis for financial planning and consulting services Fee-only: Fixed fees for financial planning and consulting services, negotiable up to $5,000 or up to 1.75% of net worth/assets

Main office location

McAdam LLC

150 N. Radnor Chester Road, Suite F 200

Radnor PA 19087, United States

Number of offices

76

Most active in

Alabama · Alaska · Arizona · Arkansas · California · Colorado · Connecticut · Delaware · District of Columbia · Florida · Georgia · Idaho · Illinois · Indiana · Kansas · Kentucky · Louisiana · Maine · Maryland · Massachusetts · Michigan · Minnesota · Missouri · Montana · Nebraska · Nevada · New Hampshire · New Jersey · New Mexico · New York · North Carolina · North Dakota · Ohio · Oklahoma · Oregon · Pennsylvania · Rhode Island · South Carolina · Tennessee · Texas · Utah · Vermont · Virginia · Washington · West Virginia · Wisconsin

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Kristen K

CFP®, Series 66

Chicago, IL

McAdam LLC

Kristen Koonce is a CFP® with 12 years of experience in the financial services industry. She has worked at McAdam LLC since 2014 and previously at Purshe Kaplan Sterling Investments. Koonce is currently affiliated with Madison Avenue Securities. McAdam LLC is an enterprise-scale registered investment adviser serving individuals, trusts, estates, charitable organizations, corporations, and retirement plans. The firm uses fundamental analysis to manage diversified portfolios and offers a range of investment strategies including alternative and specialized products, along with a subscription-based financial planning service.

Wealth management Private / alternative investments ESG / Sustainable investing Founder/Business Owner Executive
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Steven S

Series 63, Series 65

Chicago, IL

McAdam LLC

Steven Schmuhl is a financial advisor at McAdam LLC with seven years of industry experience. He holds Series 63 and Series 65 licenses and has worked at McAdam since 2018, with prior roles at Madison Avenue Securities, Purshe Kaplan Sterling Investments, The Heico Companies, and the University of Illinois at Urbana-Champaign. McAdam LLC is an enterprise-scale registered investment adviser serving individuals, trusts, estates, charitable organizations, corporations, and retirement plans. The firm provides financial planning, discretionary and non-discretionary investment management, and retirement-plan consulting, implementing portfolios through fundamental analysis and offering a range of traditional and alternative investment strategies.

Wealth management Private / alternative investments ESG / Sustainable investing Founder/Business Owner Executive
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Adrian V

CFP®, Series 66

Reston, VA

McAdam LLC

Adrian Vaughn is a CFP® professional with 11 years of industry experience, currently serving as a financial advisor at McAdam LLC. He has worked at McAdam LLC since 2014 and previously at Purshe Kaplan Sterling Investments. Vaughn also has an ongoing affiliation with George Mason University. McAdam LLC is an enterprise-scale registered investment adviser serving individuals, trusts, estates, charitable organizations, corporations, and retirement plans. The firm provides financial planning, discretionary and non-discretionary investment management, and retirement-plan consulting using fundamental analysis to tailor portfolios across mutual funds, ETFs, independent managers, and individual securities.

Wealth management Private / alternative investments ESG / Sustainable investing Founder/Business Owner Executive
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Alaric G

Series 66

Vienna, VA

McAdam LLC

Alaric Goth is a financial advisor at McAdam LLC with 11 years of industry experience and holds the Series 66 designation. He has worked at McAdam LLC since 2014 and was also affiliated with Purshe Kaplan Sterling Investments from 2014 to 2024, as well as Madison Avenue Securities since 2025. McAdam LLC is an enterprise-scale registered investment adviser serving individuals, trusts, estates, charitable organizations, corporations, and retirement plans. The firm employs fundamental analysis to manage portfolios across various asset classes and offers financial planning, discretionary and non-discretionary investment management, and retirement-plan consulting through a multi-advisor platform.

Wealth management Private / alternative investments ESG / Sustainable investing Founder/Business Owner Executive
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Zachary C

Series 65

Castle Hayne, NC

McAdam LLC

Zachary Clark is a financial advisor at McAdam LLC with four years of industry experience. He holds a Series 65 designation and has previously worked at Uber and the Woodbridge Kart Club. McAdam LLC is an enterprise-scale registered investment adviser serving individuals, trusts, estates, charitable organizations, corporations, and retirement plans. The firm provides financial planning, discretionary and non-discretionary investment management, and retirement-plan consulting, utilizing fundamental analysis and a diversified approach that includes mutual funds, ETFs, independent managers, and specialized strategies.

Wealth management Private / alternative investments ESG / Sustainable investing Founder/Business Owner Executive
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Ronald J

Series 63, Series 65

Waltham, MA

McAdam LLC

Ronald Judkins is a financial advisor at McAdam LLC with four years of industry experience. He holds Series 63 and Series 65 licenses and has previously worked at Edward Jones, Pruco Securities/Prudential, New York Life Insurance Co, and Deutsche Asset Management. McAdam LLC is an enterprise-scale registered investment adviser serving individuals, trusts, estates, charitable organizations, corporations, and retirement plans. The firm employs fundamental analysis to allocate client assets across various investment vehicles and offers a subscription-based financial planning service alongside access to specialized and alternative strategies.

Wealth management Private / alternative investments ESG / Sustainable investing Founder/Business Owner Executive
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Robert K

Series 65, Series 66

Charlotte, NC

McAdam LLC

Robert Kovalesky Jr. is a financial advisor with McAdam LLC in Charlotte, NC, holding Series 65 and Series 66 designations and 17 years of industry experience. His career includes roles at Morgan Stanley and Stash Wealth, where he is a partner. McAdam LLC is an enterprise-scale registered investment adviser serving individuals, trusts, estates, charitable organizations, corporations, and retirement plans. The firm employs fundamental analysis to construct portfolios using mutual funds, ETFs, independent managers, and individual securities, and offers financial planning, discretionary and non-discretionary investment management, and retirement-plan consulting.

Wealth management Private / alternative investments ESG / Sustainable investing Founder/Business Owner Executive
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Matthew D

CFP®, Series 65

Boston, MA

McAdam LLC

Matthew Donohue is a CFP® professional with five years of industry experience, currently serving as an advisor at McAdam LLC since 2020. His prior roles include positions at ACAC, Bradley Lead Group LLC, and Morgan Stanley. McAdam LLC is an enterprise-scale registered investment adviser serving individuals, trusts, estates, charitable organizations, corporations, and retirement plans. The firm offers financial planning, discretionary and non-discretionary investment management, and specialized strategies across a multi-advisor platform with approximately $2.29 billion in discretionary assets under management.

Wealth management Private / alternative investments ESG / Sustainable investing Founder/Business Owner Executive
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Lindsey T

Series 63, Series 66

Scottsdale, AZ

McAdam LLC

Lindsey Tummond is a financial advisor at McAdam LLC with 15 years of industry experience. She holds Series 63 and Series 66 licenses and has worked at firms including LPL Financial, BancWest Investment Services, and Bank of the West. McAdam LLC is an enterprise-scale registered investment adviser serving individuals, trusts, estates, charitable organizations, corporations, and retirement plans. The firm offers financial planning, discretionary and non-discretionary investment management, and retirement-plan consulting, utilizing a multi-advisor platform with approximately $2.29 billion in discretionary assets under management.

Wealth management Private / alternative investments ESG / Sustainable investing Founder/Business Owner Executive
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Brittany O

Series 65

Boston, MA

McAdam LLC

Brittany Oliveira is a financial advisor at McAdam LLC with a Series 65 credential and four years of industry experience. She has been with McAdam since 2021 and previously worked at the University of Massachusetts - Dartmouth. Outside of her advisory role, she has been involved in customer service at Frontera Grill since 2013. McAdam LLC is an enterprise-scale registered investment adviser serving individuals, trusts, estates, charitable organizations, corporations, and retirement plans. The firm employs fundamental analysis to manage portfolios using mutual funds, ETFs, independent managers, and individual securities, and offers a range of financial planning and specialized investment strategies.

Wealth management Private / alternative investments ESG / Sustainable investing Founder/Business Owner Executive
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Hannah K

Series 66

Perrysburg, OH

McAdam LLC

Hannah Kirk is an Investment Advisor Representative at McAdam LLC with two years of industry experience. She holds a Series 66 designation and has worked previously at Thrivent Financial and Financial Express. McAdam LLC is an enterprise-scale registered investment adviser serving individuals, trusts, estates, charitable organizations, corporations, and retirement plans. The firm employs fundamental analysis to construct portfolios using mutual funds, ETFs, independent managers, and individual securities, and offers a subscription-based financial-planning service alongside access to alternative and specialized investment strategies.

Wealth management Private / alternative investments ESG / Sustainable investing Founder/Business Owner Executive
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Rebecca M

CFP®, Series 66

Mc Lean, VA

McAdam LLC

Rebecca Meares is a CFP® with 13 years of industry experience, currently serving as an advisor at McAdam LLC since 2014. Prior to joining McAdam, she worked at Purshe Kaplan Sterling Investments for six years. She is also a co-owner of Caudle Meares, LLC, a financial planning and wealth management firm. McAdam LLC is an enterprise-scale registered investment adviser serving individuals, trusts, estates, charitable organizations, corporations, and retirement plans. The firm offers financial planning, discretionary and non-discretionary investment management, and retirement-plan consulting, implementing portfolios primarily through fundamental analysis and a diverse range of investment strategies tailored to client objectives.

Wealth management Private / alternative investments ESG / Sustainable investing Founder/Business Owner Executive
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Edward O

Series 66

Radnor, PA

McAdam LLC

Edward O'Brien is a financial advisor at McAdam LLC with 17 years of industry experience. He holds a Series 66 designation and has worked at McAdam LLC since 2014, alongside prior roles at Purshe Kaplan Sterling Investments and Madison Avenue Securities. McAdam LLC is an enterprise-scale registered investment adviser serving individuals, trusts, estates, charitable organizations, corporations, and retirement plans. The firm offers financial planning, investment management, and retirement-plan consulting, utilizing fundamental analysis to allocate assets across mutual funds, ETFs, independent managers, and individual securities, with specialized strategies including direct indexing and alternative investments.

Wealth management Private / alternative investments ESG / Sustainable investing Founder/Business Owner Executive
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Morgan M

Series 63, Series 65

Chicago, IL

McAdam LLC

Morgan Murphy IV is a financial advisor with McAdam LLC in Chicago, holding Series 63 and Series 65 licenses and having 11 years of industry experience. He has been with McAdam LLC since 2014 and also worked at Purshe Kaplan Sterling Investments during that period. McAdam LLC is a registered investment adviser serving individuals, trusts, estates, charitable organizations, corporations, and retirement plans. The firm employs fundamental analysis to manage portfolios across a multi-advisor platform, offering a range of investment strategies including mutual funds, ETFs, independent managers, and specialized alternatives.

Wealth management Private / alternative investments ESG / Sustainable investing Founder/Business Owner Executive
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Douglas S

Series 66

St Augustine, FL

McAdam LLC

Douglas Smith is a financial advisor at McAdam LLC with 10 years of industry experience. He holds a Series 66 designation and has worked at several firms, including Purshe Kaplan Sterling Investments, TIAA, and TD Ameritrade. McAdam LLC is an enterprise-scale registered investment adviser serving individuals, trusts, estates, charitable organizations, corporations, and retirement plans. The firm offers financial planning, investment management, and retirement-plan consulting, utilizing fundamental analysis and a range of investment strategies tailored to client objectives.

Wealth management Private / alternative investments ESG / Sustainable investing Founder/Business Owner Executive
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