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Master's Wealth Management Inc.

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Client assets under management

$446,683,770

Clients

405

46% high-net worth

Advisors

9

of 12 employees

Firm type

Team

4-10 advisors or $500M+ in AUM

Clients per advisor

45

Low

Average account size

$1,102,923

About

Master’s Wealth Management provides financial planning, investment management, and combined wealth management services to a broad client base that includes individuals (including high‑net‑worth clients), families, trusts, estates, charitable organizations, businesses, and retirement plans. The firm operates as a nine‑adviser team and reports managing roughly $590 million for about 405 clients, offering services on an asset‑based fee basis.

The firm’s approach is primarily long‑term and tailored to individual goals, using fundamental and technical analysis to construct diversified portfolios that typically emphasize ETFs and mutual funds but may also include individual stocks, bonds, alternative investments, and unaffiliated independent managers. Master’s selects fund share classes to avoid trading costs when possible, may retain legacy holdings for tax or fit reasons, and performs ongoing monitoring and periodic rebalancing consistent with clients’ objectives and risk tolerances.

What distinguishes Master’s from many peers is that it sponsors a wrap fee program, bundling securities transaction costs into its asset‑based fee — a structure the firm discloses can influence trade activity and product selection. The firm also maintains an institutional relationship with a national broker‑dealer custodian (Raymond James) that provides software, research, and launch support and reimbursements; Master’s discloses these non‑cash benefits and the firm’s policies for managing the related conflicts of interest.

Client services

Financial planning Portfolio management Pension consulting Selection of other advisers

Expertise

Wealth management Retirement plans for business owners (SEP, solo 401k) College savings (529s, UTMA, etc.)

Fee options

Fixed

Fixed annual fees up to $20,000 for financial planning services; negotiable based on complexity

Percentage

0.25% to 1.50% annually, tiered based on asset levels and service complexity

Other

Minimum fee: Fixed annual fees up to $20,000 for financial planning services; may be negotiable Fee-only: Fees based on assets under management and fixed fees for financial planning

Main office location

Master's Wealth Management Inc.

480 New Holland Avenue, Suite 7201

Lancaster PA 17602, United States

Number of offices

1

Most active in

Pennsylvania · Texas

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Timothy T

CFP®, Series 63

Lancaster, PA

Master's Wealth Management Inc.

Timothy Tyson is a CFP® with 24 years of industry experience. He is currently with Master's Wealth Management Inc., where he has worked since 2024, following a 22-year tenure at Securities America, Inc. Tyson holds a Series 63 license and is based in Lancaster, PA. Master’s Wealth Management serves a diverse client base including individuals, families, trusts, estates, charitable organizations, businesses, and retirement plans. The firm provides financial planning and discretionary wealth management, employing customized portfolios that primarily use ETFs and mutual funds alongside other investment vehicles, with a focus on long-term strategies and internal due diligence.

Wealth management Retirement plans for business owners (SEP, solo 401k) College savings (529s, UTMA, etc.)
user avatar

Lyle H

CFP®, Series 63, Series 65

Lancaster, PA

Master's Wealth Management Inc.

Lyle Hershey is a CFP® with 34 years of experience in the financial services industry. He is currently with Master’s Wealth Management Inc. and has held previous roles at Securities America Advisors, Everbank, and Masters Financial Associates. Master’s Wealth Management serves individuals, families, trusts, estates, charitable organizations, businesses, and retirement plans, offering financial planning, discretionary wealth and investment management, and 3(21) retirement plan advisory services. The firm builds customized portfolios using ETFs, mutual funds, individual stocks, bonds, and independent managers, applying fundamental and technical analysis with a long-term focus.

Wealth management Retirement plans for business owners (SEP, solo 401k) College savings (529s, UTMA, etc.)
user avatar

Liza H

Series 65

Lancaster, PA

Master's Wealth Management Inc.

Liza Heisey is a financial advisor at Master’s Wealth Management Inc. with one year of industry experience. She holds a Series 65 designation and previously worked at Lincoln Financial Distributors, Inc. and in educational roles at Grove City College and Cornerstone Christian School. Master’s Wealth Management serves individuals, families, trusts, estates, charitable organizations, businesses, and retirement plans by providing financial planning, discretionary wealth and investment management, and 3(21) retirement plan advisory services. The firm constructs customized portfolios using ETFs, mutual funds, individual securities, and independent managers, applying fundamental and technical analysis with a long-term orientation.

Wealth management Retirement plans for business owners (SEP, solo 401k) College savings (529s, UTMA, etc.)
user avatar

Garrison N

CFP®, Series 63, Series 65

Lancaster, PA

Master's Wealth Management Inc.

Garrison North is a CFP® with 13 years of industry experience, currently serving as an advisor at Master's Wealth Management Inc. since 2024. He previously worked at Securities America Advisors, Inc. and SECURITIES AMERICA, inc. for over a decade. Outside of his advisory role, he serves as treasurer and elder board member at Neffsville Mennonite Church and participates on the finance committee of a sports-related nonprofit ministry. Master’s Wealth Management serves individuals, families, trusts, estates, charitable organizations, businesses, and retirement plans, providing financial planning, discretionary wealth and investment management, and 3(21) retirement plan advisory services. The firm constructs customized portfolios primarily using ETFs and mutual funds, employing both fundamental and technical analysis with a long-term orientation.

Wealth management Retirement plans for business owners (SEP, solo 401k) College savings (529s, UTMA, etc.)
user avatar

Charles K

Series 63, Series 65

Lancaster, PA

Master's Wealth Management Inc.

Charles Keller is a financial advisor at Master's Wealth Management Inc. with 35 years of industry experience. He holds Series 63 and Series 65 licenses and has worked at several firms, including Securities America Advisors, Inc. and Master's Financial Associates, Inc. Master’s Wealth Management serves individuals, families, trusts, charitable organizations, businesses, and retirement plans, providing financial planning, discretionary wealth and investment management, and 3(21) retirement plan advisory services. The firm constructs customized portfolios using ETFs, mutual funds, individual securities, and independent managers, applying both fundamental and technical analysis with a long-term orientation.

Wealth management Retirement plans for business owners (SEP, solo 401k) College savings (529s, UTMA, etc.)
user avatar

Jonathan T

CFP®, Series 63, Series 65

Lancaster, PA

Master's Wealth Management Inc.

Jonathan Thompson is a CFP® professional with 17 years of experience in financial services. He is currently with Master's Wealth Management Inc., where he has worked since 2024. His prior experience includes roles at Securities America Advisors Inc., State Farm VP Management Corp, and Randy Eshleman Insurance Agency. Master’s Wealth Management serves individuals, families, trusts, estates, charitable organizations, businesses, and retirement plans. The firm offers financial planning, discretionary wealth and investment management, and acts as a 3(21) retirement plan advisor, constructing customized portfolios primarily using ETFs and mutual funds with a long-term investment orientation.

Wealth management Retirement plans for business owners (SEP, solo 401k) College savings (529s, UTMA, etc.)
user avatar

Melissa W

CFP®, Series 66

Lancaster, PA

Master's Wealth Management Inc.

Melissa Wissler is a CFP® professional with 10 years of experience in the financial services industry. She is currently with Master's Wealth Management Inc., where she has worked since 2025. Her prior experience includes roles at Cetera Wealth Services, LPL Financial, and BB&T-related firms. Master’s Wealth Management serves individuals, families, trusts, estates, charitable organizations, businesses, and retirement plans. The firm offers financial planning and discretionary investment management, constructing customized portfolios primarily using ETFs and mutual funds, with an emphasis on long-term strategies and internal due diligence.

Wealth management Retirement plans for business owners (SEP, solo 401k) College savings (529s, UTMA, etc.)
user avatar

Austin S

Series 65

Lancaster, PA

Master's Wealth Management Inc.

Austin Sauder is a financial advisor at Master's Wealth Management Inc. in Lancaster, PA, holding a Series 65 designation with one year of industry experience. Prior to joining Master's Wealth Management, he worked at Equipter LLC and was involved with North Star Youth Outreach. He has also participated in several other organizations including Summer's Best Two Weeks. Master’s Wealth Management serves individuals, families, trusts, estates, charitable organizations, businesses, and retirement plans. The firm offers financial planning, discretionary wealth and investment management, and acts as a 3(21) retirement plan advisor, constructing customized portfolios primarily using ETFs and mutual funds while applying fundamental and technical analysis with a long-term orientation.

Wealth management Retirement plans for business owners (SEP, solo 401k) College savings (529s, UTMA, etc.)
user avatar

Colton K

Series 65

Lancaster, PA

Master's Wealth Management Inc.

Colton Keller is a financial advisor at Master’s Wealth Management Inc. with a Series 65 credential and four years of industry experience. Prior to joining Master’s Wealth Management, he worked at Securities America Advisors, Inc. from 2020 to 2024. Master’s Wealth Management serves individuals, families, trusts, charitable organizations, businesses, and retirement plans by providing financial planning and discretionary wealth management. The firm constructs customized portfolios using ETFs, mutual funds, individual securities, and independent managers, applying fundamental and technical analysis with a long-term orientation.

Wealth management Retirement plans for business owners (SEP, solo 401k) College savings (529s, UTMA, etc.)
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