Masland & Barrick Advisory, Inc.

Masland & Barrick Advisory, Inc. provides comprehensive financial planning and investment management to individuals, families, trusts, estates, small businesses and corporations, offering both ongoing advisory relationships and limited‑scope hourly planning. Although MBAI reports no assets under management directly as of January 1, 2026, many clients receive advisory services through Cetera Wealth Services, LLC, where the firm’s registered representatives support roughly 124 households and manage about $102 million (with assets under administration exceeding $270 million).

The firm typically implements a core‑and‑satellite, strategic asset allocation that emphasizes no‑load and low‑load mutual funds and exchange‑traded funds, with global diversification and the use of individual equities and fixed income when appropriate; client objectives are documented in an Investment Policy Statement. MBAI provides advice on a non‑discretionary basis—consulting with clients prior to each trade—and offers both comprehensive plans and limited hourly planning engagements rather than relying solely on percentage‑of‑AUM billing.

What is distinctive about MBAI is its dual role in the financial industry: principals serve as registered representatives of Cetera Wealth Services, LLC and maintain insurance licenses, receiving commissions for insurance and annuity products, arrangements the brochure identifies as potential conflicts of interest. The firm also discloses a 2016 brokerage‑related complaint that was settled and notes that advisory activities are typically implemented through Cetera rather than directly by MBAI, an operational model that differs from many investment managers that directly manage pooled or institutional assets.