MASH Financial Planning
Updated today
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client assets under management
$11,896,806
This total excludes 1 entity clients. Entities are clients such as corporations, partnerships, or trusts.
Clients
45
7% high-net worth
Advisors
1
of 3 employees
Firm type
Supported
1-3 advisors or $200M+ in AUM
Fewer clients per advisor generally means more personalized, proactive service. Higher ratios may reflect streamlined models or lower minimums.
Clients per advisor
45
TypicalAverage account size
$264,373
About
The firm provides investment management and a range of financial planning services to individual clients (including high-net-worth individuals) as well as pension/profit-sharing plans and other businesses. Its services include ongoing and project-based financial planning, employee benefit plan advisory, fee-based annuity management, and tax return preparation offered through an affiliated tax practice.
Investment approach emphasizes passive portfolio construction using low-cost index mutual funds and ETFs, while also employing fundamental, technical, cyclical and charting analyses as appropriate and referring clients to outside managers or model portfolios when suitable. Client relationships are guided by individualized investment policy statements and periodic reviews; the brochure notes the firm offers ongoing financial planning at no additional cost for clients with assets above $300,000 and reported $8,739,297 in discretionary AUM as of December 31, 2024.
What is distinctive is the firm’s integration with an affiliated tax and accounting practice: the principal operates a separate tax preparation entity and the firm discloses that tax preparation fees will be waived for its advisory clients unless otherwise agreed, with the principal spending meaningful time on tax work. The firm also documents operational arrangements that include multiple custodian relationships and use of model marketplaces and cash-aggregation services, which may be more extensive than typical for a small, state-registered advisory practice.
Client services
Financial planning
Portfolio management
Pension consulting
Selection of other advisers
Tax preparation
Expertise
Retirement income strategy
Annuities
General retirement planning
College savings (529s, UTMA, etc.)
Debt management
Occupation focus
Founder/Business Owner
Retired
Fee options
Project based financial planning fixed fee $250 - $2,000
$0 - $1,000,000: 1.00% $1,000,001 - $2,000,000: 0.50% $2,000,001+: 0.25%
Comprehensive Financial Planning ongoing fee paid monthly or quarterly in advance; monthly is 1/12th annual fee, quarterly 1/4th annual fee
Minimum fee: Minimum annual fee for Employee Benefit Plan Services is $1,200 Fee-only: Fee-based annuities at 0.25% annually; Project based financial planning fixed fee $250 - $2,000; Comprehensive financial planning annual fee $0 - $15,000
Main office location
MASH Financial Planning
12574 Flagler Center Blvd Ste 101
Jacksonville FL 32258, United States
Number of offices
1
Most active in
MASH Financial Planning has reported serving >5 clients in these states in the last 12 months.
Florida · Georgia
Disclosures
Firm disclosures are reported in Form ADV Part 1A, Item 11. They include criminal charges, regulatory actions, civil proceedings, and professional disciplinary events involving the firm or its advisory affiliates.
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
These affiliations may expand the services this firm offers and, in some cases, how they are compensated.
Is active or affiliated with:
Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
Is not active or affiliated with:
-
Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
Quick links
Advisors at this firm
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