MASH Financial Planning logo

MASH Financial Planning

Updated today

Client assets under management

$11,896,806

Clients

45

7% high-net worth

Advisors

1

of 3 employees

Firm type

Supported

1-3 advisors or $200M+ in AUM

Clients per advisor

45

Typical

Average account size

$264,373

About

The firm provides investment management and a range of financial planning services to individual clients (including high-net-worth individuals) as well as pension/profit-sharing plans and other businesses. Its services include ongoing and project-based financial planning, employee benefit plan advisory, fee-based annuity management, and tax return preparation offered through an affiliated tax practice.

Investment approach emphasizes passive portfolio construction using low-cost index mutual funds and ETFs, while also employing fundamental, technical, cyclical and charting analyses as appropriate and referring clients to outside managers or model portfolios when suitable. Client relationships are guided by individualized investment policy statements and periodic reviews; the brochure notes the firm offers ongoing financial planning at no additional cost for clients with assets above $300,000 and reported $8,739,297 in discretionary AUM as of December 31, 2024.

What is distinctive is the firm’s integration with an affiliated tax and accounting practice: the principal operates a separate tax preparation entity and the firm discloses that tax preparation fees will be waived for its advisory clients unless otherwise agreed, with the principal spending meaningful time on tax work. The firm also documents operational arrangements that include multiple custodian relationships and use of model marketplaces and cash-aggregation services, which may be more extensive than typical for a small, state-registered advisory practice.

Client services

Financial planning Portfolio management Pension consulting Selection of other advisers Tax preparation

Expertise

Retirement income strategy Annuities General retirement planning College savings (529s, UTMA, etc.) Debt management

Occupation focus

Founder/Business Owner Retired

Fee options

Fixed

Project based financial planning fixed fee $250 - $2,000

Percentage

$0 - $1,000,000: 1.00% $1,000,001 - $2,000,000: 0.50% $2,000,001+: 0.25%

Subscriptions

Comprehensive Financial Planning ongoing fee paid monthly or quarterly in advance; monthly is 1/12th annual fee, quarterly 1/4th annual fee

Other

Minimum fee: Minimum annual fee for Employee Benefit Plan Services is $1,200 Fee-only: Fee-based annuities at 0.25% annually; Project based financial planning fixed fee $250 - $2,000; Comprehensive financial planning annual fee $0 - $15,000

Main office location

MASH Financial Planning

12574 Flagler Center Blvd Ste 101

Jacksonville FL 32258, United States

Number of offices

1

Most active in

Florida · Georgia

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Warmer team member

Not sure where to start?

We'll help you think it through – whether you ultimately need an advisor or not.

Call (201) 292-4557

Warmer provides personalized recommendations and introductions to independent fiduciary advisors. We do not supervise advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.

Each advisor listed on our site is an independent fiduciary responsible for their own advice. Warmer may receive fees from advisors for participation or referrals; these fees are paid by advisors and do not affect the fees clients pay for advisory services.

For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Please review an advisor's Form ADV and do your own diligence before entering into an advisory relationship.

By using our service, you agree to Warmer's Terms of Service and Advisory Agreement and Privacy Policy. Logos provided by Logo.dev

© 2026 Warmer Holdings Inc. ("Warmer")