Market Gauge Asset Management logo

Market Gauge Asset Management

Updated today

Client assets under management

$18,103,000

Clients

41

29% high-net worth

Advisors

5

of 9 employees

Firm type

Team

4-10 advisors or $500M+ in AUM

Clients per advisor

8

Very Low

Average account size

$441,537

About

The firm provides discretionary portfolio management and financial planning to individuals, high‑net‑worth clients, corporations, and accredited investors. Its service offerings include an AUM model for traditional asset management, a Net Worth Model that bundles comprehensive tax, insurance, estate and cash‑flow planning, and pension plan fiduciary services (including 3(21)/3(38) options).

Investment decisions are implemented through documented Investment Policy Statements and model portfolios, with discretionary trading authority for active trading models that emphasize stocks and ETFs. The firm uses a mix of methods — modern portfolio theory, fundamental and charting analysis, and cyclical analysis — and reviews accounts at least quarterly to rebalance and monitor risk.

Distinctive for a team adviser of this size, the firm markets private alternative investment opportunities to accredited Net Worth clients and describes ongoing GP communications and reporting for those holdings without charging separate origination or monitoring fees. It also combines retirement‑plan fiduciary work with comprehensive Net Worth planning and discloses affiliations with a CPA practice and custodians such as Charles Schwab and Altruist, while stating it does not accept third‑party sales compensation or performance‑based fees.

Client services

Portfolio management Selection of other advisers Institutional signal provider

Expertise

Private / alternative investments Tax-loss harvesting Retirement income strategy Charitable giving tax strategies

Occupation focus

Founder/Business Owner Executive

Demographic focus

HENRY (High Earners, Not Rich Yet)

Fee options

Fixed

Pension planning fees: $2,500 for 3(21) Fiduciary Services and $3,500 for 3(38) Fiduciary Services annually; Trailblazer quarterly fee $1,875

Percentage

$1 - $999,999: 1.25% $1,000,000 - $2,999,999: 1.00% $3,000,000 - $4,999,999: 0.90% $5,000,000 - $9,999,999: 0.80% $10,000,000+: 0.70%

Other

Account minimum: $1 Minimum fee: Minimum annual fee of $15,000 for Net Worth Model; Trailblazer minimum annual fee of $7,500 Fee-only: Annual fees based on net worth tiers: 0.75% for first $10M, 0.50% for next $10M, 0.25% above $20M

Main office location

Market Gauge Asset Management

404 Kiva Court Suite G

Santa Fe NM 87505, United States

Number of offices

4

Most active in

California · Minnesota · New Mexico · Ohio · Texas

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

James K

Series 65

Santa Fe, NM

Market Gauge Asset Management

James Kimball is a financial advisor at Market Gauge Asset Management with 10 years of industry experience. He holds a Series 65 designation and has been with Market Gauge since 2015. In addition to his advisory role, Kimball works as a self-employed consultant for Dataview LLC, a financial publishing company focused on education and market research, where he conducts financial analysis and systems development. Market Gauge Asset Management is a six-advisor team providing discretionary portfolio management to individual and institutional clients. The firm uses proprietary, tactical strategies that combine fundamental, technical, quantitative, and qualitative analysis, serving both retail and institutional investors through separately managed accounts and sub-advisory relationships.

Private / alternative investments Tax-loss harvesting Retirement income strategy Charitable giving tax strategies Founder/Business Owner Executive HENRY (High Earners, Not Rich Yet)
user avatar

Donn G

Series 63, Series 65

Warrensville Heights, OH

Market Gauge Asset Management

Donn Goodman is a financial advisor at Market Gauge Asset Management with 19 years of industry experience. He holds Series 63 and Series 65 licenses and previously worked for Atalanta Sosnoff Capital LLC and Atalanta Sosnoff Management LLC from 1998 to 2021. He also serves as a consultant to the financial publishing entity MarketGuarge.com. Market Gauge Asset Management is a six-advisor team that provides discretionary portfolio management to individual and institutional clients, as well as sub-advisory and model services to third-party managers. The firm employs licensed, proprietary Market Gauge strategies that integrate tactical, rules-based trading with multiple analytical approaches and operates primarily on a discretionary basis for retail accounts.

Private / alternative investments Tax-loss harvesting Retirement income strategy Charitable giving tax strategies Founder/Business Owner Executive HENRY (High Earners, Not Rich Yet)
user avatar

Alan F

Series 65

Santa Fe, NM

Market Gauge Asset Management

Alan Friedman is a Series 65-licensed advisor at Market Gauge Asset Management with two years of industry experience. He has been an associate professor at Purdue University since 1995. Market Gauge Asset Management is a six-advisor team providing discretionary portfolio management to individual and institutional clients. The firm employs proprietary, tactical, rules-based strategies combining fundamental, technical, quantitative, and qualitative analysis, and serves both retail and institutional investors through separately managed accounts and model licensing.

Private / alternative investments Tax-loss harvesting Retirement income strategy Charitable giving tax strategies Founder/Business Owner Executive HENRY (High Earners, Not Rich Yet)
user avatar

Zachary G

Series 65

Chicago, IL

Market Gauge Asset Management

Zachary Goodman is a financial advisor at Market Gauge Asset Management with four years of industry experience. He holds a Series 65 designation and has worked previously at Tactive and Boyd Watterson Asset Management. Goodman also serves as a consultant to a financial publishing entity, MarketGauge.com, which is affiliated with his firm. Market Gauge Asset Management is a six-advisor team providing discretionary portfolio management to individual and institutional clients, along with sub-advisory and model services to TAMPs and third-party managers. The firm utilizes proprietary, tactical strategies combining fundamental, technical, quantitative, and qualitative analysis.

Private / alternative investments Tax-loss harvesting Retirement income strategy Charitable giving tax strategies Founder/Business Owner Executive HENRY (High Earners, Not Rich Yet)
user avatar

Keith S

Series 65

Santa Fe, NM

Market Gauge Asset Management

Keith Schneider is a financial advisor with Market Gauge Asset Management and holds a Series 65 designation. He has 10 years of industry experience and has been with Market Gauge since 2015. Outside of his advisory role, he serves as CEO of Dataview LLC, a financial publishing and data analytics company, and holds leadership positions in software development firms Wizard IP LLC and Picatinny Intellectual Partners. Market Gauge Asset Management is a six-advisor team providing discretionary portfolio management to individual and institutional clients, as well as sub-advisory and model services to TAMPs and third-party managers. The firm employs proprietary, rules-based strategies that combine fundamental, technical, quantitative, and qualitative analysis, operating primarily on a discretionary basis for retail accounts and distributing trading signals to institutional clients.

Private / alternative investments Tax-loss harvesting Retirement income strategy Charitable giving tax strategies Founder/Business Owner Executive HENRY (High Earners, Not Rich Yet)
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