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Marathon Financial Advisors

Updated today

Total assets under management

$69,000,000

Total clients

36

78% high-net worth

Total advisors

2

of 2 employees

Firm size

Supported

1-3 advisors or $200M+ in AUM

Average clients per advisor

18

Average account size

$1,916,667

About

Marathon Financial Advisors provides personalized investment management and financial planning to individuals, pension and profit‑sharing plans, trusts, estates, charitable organizations and small businesses. The firm operates on a fee‑only percentage‑of‑AUM basis and delivers services such as cash‑flow analysis, retirement and education projections, net‑worth statements, and ongoing investment supervision.

The firm uses a strategic asset allocation framework with a core‑and‑satellite approach and global diversification, primarily implementing portfolios with no‑load mutual funds and exchange‑traded funds while supplementing with individual stocks and bonds as appropriate. Client relationships are documented with investment policy statements and regular (typically quarterly) reviews; clients retain final authority over investment selections while the firm executes trades under a limited power of attorney.

What is uncommon about Marathon is that nearly all of its assets — approximately $69 million across roughly 35 accounts — are managed on a non‑discretionary basis, meaning the firm typically implements client‑approved trades rather than exercising discretionary authority. The firm is long‑standing (founded in 1983), operates with a small two‑advisor team, declines commission products and performance‑based fees, and emphasizes written reporting, business continuity planning, and information security.

Client services

Portfolio management

Expertise

General retirement planning Cash flow / budgeting

Fee options

Percentage
Other

Account minimum: No stated minimum; the firm has discretion to waive minimums and may waive minimum fees based on various criteria. Minimum fee: Firm may waive minimum fee and/or charge a lesser investment advisory fee at its discretion based on client criteria. Fee-only: Firm is strictly fee-only; does not accept commissions or fees of any kind other than investment advisory fees.

Main office location

Marathon Financial Advisors

San Jose CA, United States

Number of offices

2

Most active in

California

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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