Marathon Capital Management, LLC

Marathon Capital Management, LLC is a small, independent registered investment advisor that provides financial planning and discretionary portfolio management primarily for individual clients—including many high net worth individuals—as well as select businesses, charities and small pension plans. The firm’s planning services cover tax, insurance, retirement and estate planning and it manages accounts using stocks, bonds, mutual funds (including ETFs), government securities and options.

The firm tailors investment strategies to clients’ financial situations and risk tolerances, emphasizes diversification and index-based core holdings, and conducts fundamental security analysis while generally limiting frequent trading; managed accounts are reviewed on a weekly basis. Marathon also uses sub‑advisers and model portfolios when appropriate, retaining authority to select and replace sub‑advisers and to oversee their implementation for clients who are placed with those managers.

Two features disclosed in the brochure distinguish Marathon from many peers: a managing member is dually registered and operates a separate registered investment adviser (Granite Capital Wealth Management, LLC), a relationship the firm discloses and addresses as a potential conflict of interest. The firm also notes that a principal holds a real estate broker license (not actively used), and both affiliations are disclosed in the ADV with procedures intended to mitigate conflicts when making recommendations.