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Madrona Financial & CPAs

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Client assets under management

$675,540,203

Clients

689

41% high-net worth

Advisors

10

of 18 employees

Firm type

Team

4-10 advisors or $500M+ in AUM

Clients per advisor

69

Typical

Average account size

$980,465

About

Madrona Financial & CPAs serves individual and high-net-worth clients, as well as charitable organizations and businesses, through discretionary portfolio management, financial planning, and consulting. The firm offers model asset-allocation portfolios built primarily with ETFs and also advises on alternative and real-estate-related investments such as Delaware Statutory Trusts (DSTs) and structured notes.

Madrona implements model-based investment strategies (Conservative, Moderate, Growth, Aggressive) and tailors account placement to a client’s full financial profile, taking into account holdings such as annuities and tax considerations. The firm routinely uses unaffiliated sub-advisers for specialized strategies and discloses that it may pass sub-adviser fees through to clients rather than absorb them.

Distinctive features include its affiliations with a CPA firm (Bauer Evans, Inc. dba Madrona Financial & CPAs) and an affiliated insurance agency (Madrona Insurance Services, LLC), with related accounting and insurance services available and insurance commissions disclosed as a potential conflict. The firm also provides DST-focused sub‑advisory and administrative services to other advisers, participates in sponsor-funded seminars and client events, and maintains multiple offices (six), all of which are less common among peer team firms.

Client services

Financial planning Portfolio management Selection of other advisers Educational seminars or workshops

Expertise

Annuities Private / alternative investments Concentrated stock management Options & derivatives strategies

Occupation focus

Founder/Business Owner Executive

Demographic focus

HENRY (High Earners, Not Rich Yet) Established Professionals Baby Boomers (Born 1946-1964)

Fee options

Fixed

Financial planning fees generally starting at $2,500 for clients with less than $500,000 in investable assets; free planning for clients with $500,000 or more investable assets.

Percentage

$0 - $1,000,000: 1.25% $1,000,000 - $5,000,000: 1.05% $5,000,000 - $10,000,000: 0.85% $10,000,000 - $15,000,000: 0.75% $15,000,000 - $25,000,000: 0.65% $25,000,000+: 0.50%

Commissions

Insurance commissions generally one-time payments up to 7% of face amount; commissions earned when implementing insurance product recommendations.

Other

Account minimum: $500,000 (negotiable, with some clients accepted between $250,000 and $500,000)

Main office location

Madrona Financial & CPAs

2911 Bond Street, Suite 200

Everett WA 98201, United States

Number of offices

6

Most active in

Arizona · California · Colorado · Florida · Idaho · Nebraska · North Carolina · Oregon · Texas · Utah · Washington

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Kristi H

CFP®, PFS™, Series 65

Everett, WA

Madrona Financial & CPAs

Kristi Henderson is a CFP® and PFS™ with 18 years of experience in financial services. She is a partner at Madrona Financial & CPAs and related entities, including Madrona Advisory Group, LLC and Bauer Evans, Inc., P.S. Since 2019, she has served on the board of directors for Mountain Pacific Bank, a non-investment-related position. Madrona Financial & CPAs provides discretionary portfolio management, comprehensive financial planning, and consulting services to individuals, pension and profit-sharing plans, and businesses. The firm manages client accounts using model asset-allocation portfolios and incorporates a variety of investment instruments while operating in conjunction with a CPA firm and an affiliated insurance agency.

Annuities Private / alternative investments Concentrated stock management Options & derivatives strategies Founder/Business Owner Executive HENRY (High Earners, Not Rich Yet) Established Professionals Baby Boomers (Born 1946-1964)
user avatar

Danielle M

Series 63, Series 65

Everett, WA

Madrona Financial & CPAs

Danielle Meister is a financial advisor at Madrona Financial & CPAs with nine years of industry experience. She has held positions at several firms including Trajan Wealth, Scottsdale Wealth Advisory, Kavo Kerr, and UBS Financial Services. Meister is licensed with Series 63 and Series 65 credentials and is also involved in insurance sales, working approximately 30 hours per month selling various insurance products. Madrona Financial & CPAs provides discretionary portfolio management, comprehensive financial planning, and consulting services to individuals, pension and profit-sharing plans, and businesses. The firm uses model asset-allocation portfolios primarily with ETFs and offers sub-advisory and DST management services, operating in conjunction with a CPA firm and affiliated insurance agency.

Annuities Private / alternative investments Concentrated stock management Options & derivatives strategies Founder/Business Owner Executive HENRY (High Earners, Not Rich Yet) Established Professionals Baby Boomers (Born 1946-1964)
user avatar

Andrew C

Series 63, Series 65

Tacoma, WA

Madrona Financial & CPAs

Andrew Conner is a financial advisor at Madrona Financial & CPAs with 27 years of industry experience. He has worked at Madrona Financial Services since 2020 and previously held roles at Purshe Kaplan Sterling Investments and Wells Fargo Advisors Financial Network. In addition to his advisory duties, he presents monthly online webinars on long-term care. Madrona Financial & CPAs provides discretionary portfolio management, comprehensive financial planning, and consulting to individuals, pension and profit-sharing plans, and businesses. The firm employs model asset-allocation portfolios primarily using exchange-traded funds and offers sub-advisory and administrative services, operating alongside a CPA firm and an affiliated insurance agency.

Annuities Private / alternative investments Concentrated stock management Options & derivatives strategies Founder/Business Owner Executive HENRY (High Earners, Not Rich Yet) Established Professionals Baby Boomers (Born 1946-1964)
user avatar

Nicholas S

Series 65

Everett, WA

Madrona Financial & CPAs

Nicholas Smelser is a financial advisor at Madrona Financial & CPAs with five years of industry experience. He holds a Series 65 designation and has been with Madrona Financial Services since 2018. His prior work experience includes roles in various service and educational settings. Madrona Financial & CPAs provides discretionary portfolio management, comprehensive financial planning, and consulting to individuals, pension and profit-sharing plans, and businesses. The firm utilizes model asset-allocation portfolios primarily implemented with exchange-traded funds and offers a range of investment instruments and sub-advisory services tailored to client objectives.

Annuities Private / alternative investments Concentrated stock management Options & derivatives strategies Founder/Business Owner Executive HENRY (High Earners, Not Rich Yet) Established Professionals Baby Boomers (Born 1946-1964)
user avatar

Brian E

PFS™, Series 66

Everett, WA

Madrona Financial & CPAs

Brian Evans is a financial advisor at Madrona Financial & CPAs with 26 years of industry experience. He holds the PFS™ designation and Series 66 license. In addition to his advisory roles, Evans serves as a coach and speaker for the Financial Independence Group (FIG), dedicating approximately 10 hours per month to this activity. Madrona Financial & CPAs provides discretionary portfolio management, comprehensive financial planning, and consulting services to individuals, pension and profit-sharing plans, and businesses. The firm uses model asset-allocation portfolios implemented primarily with exchange-traded funds and offers sub-advisory services, incorporating a range of investment instruments tailored to client objectives.

Annuities Private / alternative investments Concentrated stock management Options & derivatives strategies Founder/Business Owner Executive HENRY (High Earners, Not Rich Yet) Established Professionals Baby Boomers (Born 1946-1964)
user avatar

Nicholas W

PFS™

Everett, WA

Madrona Financial & CPAs

Nicholas Wold is a financial advisor at Madrona Financial & CPAs with five years of industry experience. He holds the PFS™ designation and has worked at Madrona Financial Services since 2023, following roles at Triad Investment Management and Sutton-McCann & Company. In addition to his advisory work, Nicholas is a CPA and shareholder at Sutton-McCann & Company, a tax management firm. Madrona Financial & CPAs provides discretionary portfolio management, comprehensive financial planning, and consulting services to individuals, pension plans, and businesses. The firm employs model asset-allocation portfolios primarily using exchange-traded funds and offers sub-advisory and consulting services.

Annuities Private / alternative investments Concentrated stock management Options & derivatives strategies Founder/Business Owner Executive HENRY (High Earners, Not Rich Yet) Established Professionals Baby Boomers (Born 1946-1964)
user avatar

Matthew B

CFP®, Series 63, Series 66

Everett, WA

Madrona Financial & CPAs

Matthew Beyer is a CFP® with 28 years of industry experience, currently serving as a financial advisor at Madrona Financial & CPAs since 2020. His prior experience includes roles at Purshe Kaplan Sterling Investments, Cetera Investment Advisers LLC, Cetera Investment Services LLC, and HomeStreet Bank. He is also involved in the sales of fixed and traditional insurance products. Madrona Financial & CPAs provides discretionary portfolio management, comprehensive financial planning, and consulting services to individuals, pension and profit-sharing plans, and businesses. The firm employs model asset-allocation portfolios primarily using exchange-traded funds and offers sub-advisory services, incorporating a variety of investment instruments to meet client objectives.

Annuities Private / alternative investments Concentrated stock management Options & derivatives strategies Founder/Business Owner Executive HENRY (High Earners, Not Rich Yet) Established Professionals Baby Boomers (Born 1946-1964)
user avatar

Michael S

Series 63, Series 66

Everett, WA

Madrona Financial & CPAs

Michael Seely is a financial advisor at Madrona Financial & CPAs with 26 years of industry experience. He holds Series 63 and Series 66 licenses and has previously worked at Purshe Kaplan Sterling Investments, Cetera Investment Advisers LLC, Cetera Investment Services, and Homestreet Bank. In addition to his advisory role, he is engaged as an agent in the sale of fixed and traditional insurance products. Madrona Financial & CPAs provides discretionary portfolio management, comprehensive financial planning, and consulting services to individuals, pension and profit-sharing plans, and businesses. The firm employs model asset-allocation portfolios primarily using exchange-traded funds and offers sub-advisory services, incorporating a broad range of investment instruments tailored to client objectives.

Annuities Private / alternative investments Concentrated stock management Options & derivatives strategies Founder/Business Owner Executive HENRY (High Earners, Not Rich Yet) Established Professionals Baby Boomers (Born 1946-1964)
user avatar

Robert B

Series 65

Everett, WA

Madrona Financial & CPAs

Robert Bauer is a financial advisor at Madrona Financial & CPAs with 17 years of industry experience. He holds a Series 65 designation and has been involved with Bauer Evans Inc, PS since 1989. Bauer also serves as a director of H.O. Seiffert, Inc., a family help corporation, and is a minority member and investment manager of Madrona Funds, LLC. Madrona Financial & CPAs provides discretionary portfolio management, comprehensive financial planning, and consulting services to individuals, pension and profit-sharing plans, and businesses. The firm employs model asset-allocation portfolios using a variety of instruments and operates under common ownership with a CPA firm and an affiliated insurance agency.

Annuities Private / alternative investments Concentrated stock management Options & derivatives strategies Founder/Business Owner Executive HENRY (High Earners, Not Rich Yet) Established Professionals Baby Boomers (Born 1946-1964)
user avatar

Joel M

Series 65

Everett, WA

Madrona Financial & CPAs

Joel Maher is a financial advisor at Madrona Financial & CPAs with 10 years of industry experience. He holds a Series 65 designation and has worked with related entities including Madrona Advisory Group, Madrona Insurance Services, and Bauer Evans, Inc. P.S. He is also an owner and member of Maher Group LLC, a real estate sales company where he contributes to administrative tasks, bookkeeping, marketing, and property research. Madrona Financial & CPAs provides discretionary portfolio management, financial planning, and consulting services to individuals, pension and profit-sharing plans, and businesses. The firm employs model asset-allocation portfolios primarily using exchange-traded funds and offers a range of investment instruments and insurance solutions through its common ownership with a CPA firm and an affiliated insurance agency.

Annuities Private / alternative investments Concentrated stock management Options & derivatives strategies Founder/Business Owner Executive HENRY (High Earners, Not Rich Yet) Established Professionals Baby Boomers (Born 1946-1964)
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