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Madison Advisory Services, Inc.

Updated today

Client assets under management

$504,803,712

Clients

1,080

19% high-net worth

Advisors

11

of 16 employees

Firm type

Team

4-10 advisors or $500M+ in AUM

Clients per advisor

98

High

Average account size

$467,411

About

Madison Advisory Services, Inc. advises individual clients (including high‑net‑worth households) and participant‑directed and sponsor retirement plans, offering investment supervisory (asset management), financial planning, and consulting services as well as selection and monitoring of third‑party managed programs. The firm also provides 401(k)/403(b) and other retirement plan services and delivers both wrap and non‑wrap solutions through third‑party platforms.

The firm documents client objectives in an Investment Policy Statement and implements strategic and tactical asset‑allocation models using mutual funds, ETFs and model portfolios, including SEI‑managed programs and independent managers. Madison Advisory employs both fundamental and technical analysis, offers discretionary trading authority, permits in‑kind transfers, and notes occasional use of less liquid vehicles such as interval funds when consistent with client suitability.

Madison Advisory’s ownership and operating structure is a notable feature: it is held by a family holding company and maintains close affiliations with an affiliated insurance agency and with Cambridge Investment Research through dually registered representatives, and the brochure discloses a 2025 funding arrangement with Cambridge related to moving commission business. Those affiliations, together with the firm’s explicit conflict‑of‑interest disclosures around commissionable products and its routine use of multiple third‑party platforms for plan and managed‑account services, differentiate its operating model from many peers.

Client services

Financial planning Portfolio management Selection of other advisers Educational seminars or workshops

Expertise

Wealth management Passive / index investing

Fee options

Fixed

Fixed fees range from $250 to $20,000.

Percentage

$0 - $1,000,000: 1.5% $1,000,001 - $2,000,000: 1.4% $2,000,001 - $3,000,000: 1.3% $3,000,001+: 1.25%

Commissions

Commissions may be earned by advisory representatives through their separate capacity as registered representatives of Cambridge Investment Research, Inc. and as licensed insurance agents.

Project-based

Up to $500 per hour.

Main office location

Madison Advisory Services, Inc.

10 New King St, Suite 104

White Plains NY 10604, United States

Number of offices

4

Most active in

Connecticut · Florida · Illinois · Louisiana · Massachusetts · New Hampshire · New Jersey · New York · North Carolina · Pennsylvania · South Carolina · Texas · Virginia

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Gary S

Series 63, Series 65

White Plains, NY

Madison Advisory Services, Inc.

Gary Schwartz is a financial advisor with Madison Advisory Services, Inc. He holds Series 63 and Series 65 licenses and has 34 years of industry experience. His career includes roles at Cambridge Investment Research, Lion Street Financial, and Royal Alliance Associates. He serves as a board member of the Divided Sky Foundation. Madison Advisory Services serves individual and high-net-worth clients as well as participant-directed retirement and pension plans. The firm provides discretionary portfolio management, financial planning, and consulting, utilizing mutual funds, ETFs, and model portfolios with both strategic and tactical asset allocation.

Wealth management Passive / index investing
user avatar

Benjamin S

Series 66

White Plains, NY

Madison Advisory Services, Inc.

Benjamin Schwartz is a financial advisor with Madison Advisory Services, Inc. He holds a Series 66 designation and has nine years of industry experience. His prior work includes roles at Cambridge Investment Research, Inc. and Lion Street Financial. Schwartz is also an owner of Madison Planning Group, Inc., where he has been involved since 2011. Madison Advisory Services serves individual and high-net-worth clients, as well as participant-directed retirement and pension plans. The firm offers discretionary portfolio management, financial planning, and access to third-party managed programs, typically implementing portfolios with mutual funds, ETFs, and model portfolios using strategic and tactical asset allocation.

Wealth management Passive / index investing
user avatar

Kenneth F

Series 66

White Plains, NY

Madison Advisory Services, Inc.

Kenneth Fadden is a financial advisor with Madison Advisory Services, Inc. He holds a Series 66 designation and has two years of industry experience. His prior work includes roles at Cambridge Investment Research, Inc. and Lion Street Financial, LLC. Outside of advisory work, he is also involved as an agent in insurance and benefits. Madison Advisory Services serves individual and high-net-worth clients as well as participant-directed retirement and pension plans. The firm provides discretionary portfolio management, financial planning, and access to third-party managed programs, implementing portfolios through mutual funds, ETFs, and model portfolios with strategic and tactical asset allocation.

Wealth management Passive / index investing
user avatar

John M

Series 66

White Plains, NY

Madison Advisory Services, Inc.

Wealth management Passive / index investing
user avatar

Tara F

Series 66

Lake Worth, FL

Madison Advisory Services, Inc.

Tara Froyen is a financial advisor with Madison Advisory Services, Inc. She holds a Series 66 designation and has 17 years of industry experience. Her prior firms include Cambridge Investment Research, Lion Street Financial, Royal Alliance Associates, and MetLife Securities. Outside of her advisory role, she is an owner of Froyen & Froyen, PA, and an agent with Madison Planning Group, focusing on insurance and benefits. Madison Advisory Services serves a diverse client base including individual and high-net-worth clients as well as participant-directed retirement and pension plans. The firm offers discretionary portfolio management and financial planning, utilizing mutual funds, ETFs, and model portfolios with both strategic and tactical asset allocation approaches.

Wealth management Passive / index investing
user avatar

Dean M

Series 66

White Plains, NY

Madison Advisory Services, Inc.

Dean Mcbeth is a financial advisor with Madison Advisory Services, Inc. in White Plains, NY, holding a Series 66 credential and 23 years of industry experience. His prior work includes roles at Cambridge Investment Research, Lion Street Financial, and Royal Alliance Associates. Outside of advising, he serves as secretary for Creativision Inc., an arts and performing arts organization, and treasurer for the Cortlandt Democratic Committee. Madison Advisory Services serves individual and high-net-worth clients, as well as participant-directed retirement and pension plans. The firm offers discretionary portfolio management, financial planning, and access to third-party managed programs, typically implementing portfolios with mutual funds, ETFs, and model portfolios using strategic and tactical asset allocation.

Wealth management Passive / index investing
user avatar

Andrew S

Series 66

Raleigh, NC

Madison Advisory Services, Inc.

Andrew Schwartz is a financial advisor at Madison Advisory Services, Inc. with 13 years of industry experience. He holds a Series 66 designation and has worked at firms including Cambridge Investment Research and Lion Street Financial. He serves as a board member of the Release Recovery Foundation. Madison Advisory Services serves a diverse client base, including individual, high-net-worth clients, and participant-directed retirement and pension plans. The firm offers discretionary portfolio management, financial planning, and access to third-party managed programs, using strategic and tactical asset allocation with regular rebalancing.

Wealth management Passive / index investing
user avatar

Joseph L

Series 66

White Plains, NY

Madison Advisory Services, Inc.

Joseph Landicino is a financial advisor at Madison Advisory Services, Inc. with a Series 66 designation and approximately one year of industry experience. His prior work includes roles at Cambridge Investment Research, Lion Street Financial, Chilton Trust, and Madison Planning Group, among others. Madison Advisory Services serves a diverse client base including individual and high-net-worth clients as well as participant-directed retirement and pension plans. The firm offers discretionary portfolio management, financial planning, and access to third-party managed programs, utilizing strategic and tactical asset allocation with ongoing monitoring and periodic rebalancing.

Wealth management Passive / index investing
user avatar

Rochelle O

CFP®, Series 63

White Plains, NY

Madison Advisory Services, Inc.

Rochelle Odesser is a CFP® with 41 years of experience in the financial industry. She is affiliated with Madison Advisory Services, Inc., where she has worked since 2006, and has held positions at Cambridge Investment Research, Inc. and Lion Street Financial. Madison Advisory Services serves individual and high-net-worth clients as well as participant-directed retirement and pension plans, offering discretionary portfolio management, financial planning, and access to third-party managed programs. The firm employs both strategic and tactical asset-allocation approaches and provides ongoing monitoring and account reviews.

Wealth management Passive / index investing
user avatar

Michael L

Series 66

White Plains, NY

Madison Advisory Services, Inc.

Michael Luton is a financial advisor with Madison Advisory Services, Inc. in White Plains, NY, holding a Series 66 designation and 21 years of industry experience. His career includes roles at Cambridge Investment Research and Lion Street Financial, with a long tenure at Madison Advisory Services dating back to 2007. Outside of his advisory work, he serves on the board of the Hospice of Central New York Foundation. Madison Advisory Services serves individual and high-net-worth clients as well as participant-directed retirement and pension plans, offering discretionary portfolio management, financial planning, and access to third-party managed programs. The firm employs strategic and tactical asset allocation with periodic rebalancing and provides ongoing monitoring and account reviews, sometimes exercising discretionary trading authority.

Wealth management Passive / index investing
user avatar

Gabriella B

Series 65

White Plains, NY

Madison Advisory Services, Inc.

Gabriella Bermudez is a financial advisor at Madison Advisory Services, Inc. with over 13 years of industry experience. She holds a Series 65 credential and has worked at firms including Lion Street Financial and Royal Alliance. Madison Advisory Services serves individual and high-net-worth clients, as well as participant-directed retirement and pension plans, offering discretionary portfolio management, financial planning, and access to third-party managed programs. The firm employs strategic and tactical asset-allocation approaches and provides ongoing monitoring and account reviews.

Wealth management Passive / index investing
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