LVZ, Inc.

LVZ, Inc. provides discretionary investment management, financial planning, selection and monitoring of third‑party managers, outside management consulting, and a trade‑signal service to other advisors for individuals (including high‑net‑worth clients), trusts, estates, charitable organizations, corporations, and qualified retirement plans. The firm also acts as a 3(38) investment manager for ERISA plans and offers both managed portfolios and consulting engagements under written agreements.

The firm’s investment process blends fundamental and technical analysis with a qualitative, top‑down review of economic, political, and social trends conducted by an internal Investment Committee, and it implements strategies largely through ETFs, mutual funds, closed‑end funds, and variable annuity subaccounts. Portfolios are offered in two broad styles — Classic (including a Biblically Responsible option) and Specialty (including Tactical, Multi‑Asset Income, Dynamic Growth, and an Equity Alpha strategy) — with screening rules that favor no‑transaction‑fee funds and a stated position that digital assets are not held directly in discretionary portfolios.

Noteworthy distinctions include a disclosed affiliation with an in‑house consulting and tax preparation business, LVZ Consulting, which provides administration and tax services under separate agreements and serves many of the same clients, and principal ownership interests that the ADV identifies as relevant to compensation arrangements. The brochure also describes promoter relationships and marketing practices (including use of promotional materials and testimonials), fee‑offset arrangements when clients implement insurance or brokerage products through firm representatives, and a trade‑signal program that licenses model alerts to other advisors — features the firm says are managed through disclosure and internal policies.