LUNA Investment Services Inc.

The firm provides discretionary asset management and related financial planning primarily to individual clients, including services such as determination of financial objectives, cash flow and tax planning, retirement and estate planning, and education funding. It charges advisory fees based on assets under management and delivers ongoing portfolio management and periodic reviews.

Its investment approach blends tactical asset management with an expressed focus on global mutual fund managers that emphasize low turnover, downside protection, and risk aversion, while stock selection combines fundamental and technical analysis. Portfolios may include no‑load mutual funds, ETFs, individual equities and derivatives, and the firm applies a strict drawdown policy for mutual funds and a three‑year growth requirement for individual stock selections.

Noteworthy aspects for prospective clients include the firm’s small, single‑advisor scale (approximately $6.8 million in discretionary AUM across a limited number of accounts) and a 2018 censure of the principal that required retention of a compliance consultant for three years. The brochure also notes the principal’s outside insurance activity despite the firm stating it does not sell insurance or fixed annuities, that the firm does not vote client proxies (clients vote their own proxies), and that client assets are custodied at Tradestation Securities, Inc.