Luna Capital Management, LLC
Updated today
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client assets under management
$68,350,576
This total excludes 6 entity clients. Entities are clients such as corporations, partnerships, or trusts.
Clients
130
23% high-net worth
Advisors
1
of 2 employees
Firm type
Independent
1 advisor
Fewer clients per advisor generally means more personalized, proactive service. Higher ratios may reflect streamlined models or lower minimums.
Clients per advisor
130
Very HighAverage account size
$525,774
About
Luna Capital Management provides investment advisory and financial planning services primarily to individual and high‑net‑worth clients and also offers pension/401(k) consulting. The firm delivers both discretionary and non‑discretionary portfolio management alongside financial planning services that include investment planning, estate planning, and risk assessment.
The firm’s investment approach is tailored to client objectives, using asset allocation, dollar‑cost averaging, technical analysis, and a mix of long‑ and short‑term purchases; managed accounts may be structured and reviewed on at least a quarterly basis. The brochure discloses the use of option strategies and discusses risks related to derivatives—stating that option strategies will only be used in client portfolios with client consent and are not designed to leverage portfolios—and it advises clients to consult tax professionals.
Notable distinctions include the principal’s affiliated activities as a licensed insurance agent and licensed real estate agent, which the brochure discloses may result in commissions and potential conflicts of interest (the principal spends up to 30% of trading‑hour time on these activities). The firm also describes its relationships with custodians (Charles Schwab & Co. and Interactive Brokers) and details operational disclosures such as fee deductions from custodian accounts, block trading procedures, and periodic reviews that may be triggered by material events.
Client services
Financial planning
Portfolio management
Pension consulting
Expertise
Annuities
General estate planning guidance
Fee options
$750 to $2,500 per project, negotiable
Under $100,000 - $100,000: 2.00% $100,001 - $500,000: 1.75% $500,001 - $1,000,000: 1.50% $1,000,001+: 1.00%
$500 - $1,000 per hour, negotiable
Main office location
Luna Capital Management, LLC
1799 Bayshore Highway, Suite 128 A
Burlingame CA 94010, United States
Number of offices
1
Most active in
Luna Capital Management, LLC has reported serving >5 clients in these states in the last 12 months.
California · Texas
Disclosures
Firm disclosures are reported in Form ADV Part 1A, Item 11. They include criminal charges, regulatory actions, civil proceedings, and professional disciplinary events involving the firm or its advisory affiliates.
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
These affiliations may expand the services this firm offers and, in some cases, how they are compensated.
Is active or affiliated with:
Insurance agent
They sell insurance products and may earn commissions on those sales.
Real estate agent
They facilitate real estate transactions and may earn commissions.
Is not active or affiliated with:
-
Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
-
Bank
They're affiliated with a bank that may offer its own financial products and services.
-
Trust company
They provide trust and estate administration services, typically for separate fees.
-
Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
-
Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
-
Lawyer
They provide legal services, typically billed separately.
-
Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
Quick links
Not sure where to start?
We'll help you think it through – whether you ultimately need an advisor or not.
Warmer provides personalized recommendations and introductions to independent fiduciary advisors. We do not supervise advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.
Each advisor listed on our site is an independent fiduciary responsible for their own advice. Warmer may receive fees from advisors for participation or referrals; these fees are paid by advisors and do not affect the fees clients pay for advisory services.
For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Please review an advisor's Form ADV and do your own diligence before entering into an advisory relationship.
By using our service, you agree to Warmer's Terms of Service and Advisory Agreement and Privacy Policy. Logos provided by Logo.dev
© 2026 Warmer Holdings Inc. ("Warmer")