Lucey Wealth Advisors LLC

The firm provides portfolio management and financial planning services to individual clients, including accounts described as high‑net‑worth individuals, and manages approximately $10 million for a small client base. It delivers written investment policy statements for each client and offers both discretionary account management and one‑time or negotiated financial plans.

Its investment approach combines long‑term trading with multiple analysis methods — including fundamental, quantitative, technical, charting, cyclical analysis, and modern portfolio theory — and the firm primarily recommends ETFs and other diversified instruments (e.g., REITs, fixed income, annuities). Accounts are monitored and reviewed at least quarterly, and the adviser seeks discretionary authority to implement the agreed investment strategy on behalf of clients.

Noteworthy operational features include that some of the firm’s principals are licensed insurance agents who may offer commissionable insurance products, a relationship the brochure discloses as a potential conflict of interest. The firm also requires clients to custody assets with a specified clearing firm (Apex Clearing), may receive research or soft‑dollar benefits from custodians, and has documented succession planning that recently added an additional adviser as a potential successor — all of which are atypical for firms of its size and client count.