Lota Advisors LLC.

Lota Advisors LLC provides discretionary portfolio management and occasional hourly financial planning primarily for high‑net‑worth and qualified investors (minimum account size $500,000) and small businesses, and it also offers non‑managed second‑opinion services for sophisticated DIY individuals. Accounts are managed under trading authorization only, with clients retaining custody of their assets and the option to select their own broker‑dealer.

The firm customizes strategies using quantitative modeling and technical analysis and selects among multiple approaches based on each client’s risk tolerance and target return. Investment techniques include indexed ETFs (notably SPY, QQQ, IWM), individual equities, and options strategies—ranging from covered buy‑writes to naked puts and straddles—and short selling when deemed appropriate, with the firm noting these tactics carry substantial risks and are applied selectively.

Distinctive features include a very small client base and asset size for an adviser using active derivatives strategies (about $6.7 million in AUM across four clients), a practice of not recommending mutual funds or using leveraged/inverse ETFs, no participation in wrap fee programs, and an explicit policy that clients choose custodians while Lota retains trading authorization only; the brochure also states no soft‑dollar arrangements or related‑person affiliations.