Lord and Richards

Lord and Richards Wealth Management, LLC provides ongoing portfolio management and related wealth services to individuals and high-net-worth individuals. The nine-advisor team manages about $128.8 million across roughly 1,228 client relationships and indicates it does not impose an account minimum; the firm documents each client’s goals and risk tolerance in an Investment Policy Statement.

The firm generally manages client accounts on a discretionary basis, implementing asset allocation and security selection across equities, fixed income, and ETFs using both long-term and short-term trading. Its stated methods combine a broad toolkit — charting, fundamental and technical analysis, cyclical and quantitative models, and modern portfolio theory — and clients receive monthly custodial reporting and periodic reviews.

Noteworthy differences from many peers include the firm’s requirement that clients custody assets at Schwab Institutional and the disclosure that it receives institutional services and technology from Schwab. The brochure also discloses that several advisors are licensed insurance agents who may receive commissions for insurance sales and that the firm operates an Ambassador loyalty program and will accept client-imposed investment restrictions (while reserving the right to end relationships if restrictions impede service), all of which are operational features that can create potential conflicts of interest.