Loftin Wealth Partners logo

Loftin Wealth Partners

Updated today

Client assets under management

$342,858,174

Clients

387

27% high-net worth

Advisors

6

of 6 employees

Firm type

Team

4-10 advisors or $500M+ in AUM

Clients per advisor

65

Typical

Average account size

$885,938

About

Loftin Wealth Partners provides investment advisory and financial planning services to individuals, charitable organizations, and corporations, delivering both discretionary and non‑discretionary managed accounts, portfolio management, and written financial plans. The firm also offers consulting on risk assessment, estate planning, and may recommend or sponsor wrap‑fee programs for clients.

Investment strategies are tailored to each client’s objectives, time horizon, and risk tolerance, with methodologies that include asset allocation, dollar‑cost averaging, technical analysis, and both long‑ and short‑term purchases. The firm’s approach permits the use of hedging strategies and the employment of leverage, options, margin, or other derivatives and borrowing in client accounts when appropriate, and it generally recommends custody and execution through its primary clearing broker.

Loftin’s brochure discloses several features that distinguish it from many peers: management personnel are separately licensed as registered representatives of LPL Financial and as insurance agents, which can result in commission‑based compensation separate from advisory fees and creates potential conflicts of interest. The firm also manages approximately $344.5 million in discretionary assets across several hundred client accounts, documents its wrap program offerings, and authorizes custodians to withdraw advisory fees directly from client accounts.

Client services

Financial planning Portfolio management Educational seminars or workshops

Expertise

Options & derivatives strategies

Fee options

Fixed

Fixed fees for financial planning projects range from $250 to $5,000 per project

Percentage

Under $5,000,000 - $5,000,000 or more: 1.50% $5,000,000+: 1.25%

Commissions

Management personnel are separately licensed registered representatives and receive commissions on securities transactions

Project-based

Hourly financial planning fees range from $250 - $500 per hour

Other

Fee-only: Asset management fees 1.25% - 1.50% annually; financial planning fees charged as fixed fees or hourly rates

Main office location

Loftin Wealth Partners

6470 E Johns Crossing, Suite 230

Johns Creek GA 30097, United States

Number of offices

1

Most active in

Alabama · California · Florida · Georgia · Indiana · Louisiana · Michigan · North Carolina · Oklahoma · Pennsylvania · South Carolina · Tennessee · Texas

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

James L

CFP®, Series 63, Series 65

Johns Creek, GA

Loftin Wealth Partners

James Loftin is a CFP® professional with 26 years of industry experience. He is the principal at Loftin Wealth Partners in Johns Creek, GA, and has held roles at multiple financial and insurance firms since 2009. He serves as president of the Financial Planning Association of Georgia as of 2023. Loftin Wealth Partners is an SEC-registered investment adviser managing approximately $292 million in discretionary assets for individuals, charitable organizations, and corporations. The firm provides portfolio management and financial planning services, employing strategies that may include hedging, leverage, and options, and offers both discretionary and non-discretionary account management.

Options & derivatives strategies
user avatar

Derek R

Series 65, Series 66

Johns Creek, GA

Loftin Wealth Partners

Derek Rackley is a financial advisor at Loftin Wealth Partners with three years of industry experience. He holds Series 65 and Series 66 licenses and previously worked at Trust Homes and GER Loftin Wealth Advisors. Outside of finance, he is involved in sports media as a host and analyst for the Atlanta Falcons and Westwood One Sports Radio, and he is the owner of Amrack Fitness. Loftin Wealth Partners is an SEC-registered investment adviser serving individuals, charitable organizations, and corporations with portfolio management, financial planning, and managed account services. The firm employs a range of strategies including hedging, leverage, and options, and offers both discretionary and non-discretionary management with no account minimum.

Options & derivatives strategies
user avatar

George R

Series 63, Series 65

Johns Creek, GA

Loftin Wealth Partners

George Rall is a financial advisor with Loftin Wealth Partners in Johns Creek, GA, holding Series 63 and Series 65 licenses and bringing 42 years of industry experience. His prior roles include positions at LPL Financial LLC, GER Financial LLC, Ger Loftin Wealth Advisors LLC, and United Planners' Financial Services. Loftin Wealth Partners is an SEC-registered investment adviser managing approximately $292.4 million in discretionary assets for individuals, charitable organizations, and corporations. The firm provides portfolio management, financial planning, and managed account services, utilizing strategies that may include hedging, leverage, options, and margin.

Options & derivatives strategies
user avatar

Joshua S

Series 63, Series 65

Johns Creek, GA

Loftin Wealth Partners

Joshua Studebaker is a financial advisor at Loftin Wealth Partners with Series 63 and Series 65 licenses and three years of industry experience. His prior roles include positions at Prudential / LPL Enterprise LLC, BJM Financial, Inc., and 49 Wealth Management. Outside of advising, he is involved with Spark Collective Holdings LLC and works with Heart of Georgia Health Insurance and Virtus Accounting. Loftin Wealth Partners is an SEC-registered investment adviser serving individuals, charitable organizations, and corporations with portfolio management, financial planning, and managed account services. The firm offers both discretionary and non-discretionary management and employs strategies such as hedging, leverage, and options when appropriate.

Options & derivatives strategies
user avatar

Connor W

Series 65

Johns Creek, GA

Loftin Wealth Partners

Connor Wilkins is a financial advisor at Loftin Wealth Partners in Johns Creek, GA, holding a Series 65 designation with one year of industry experience. Prior to joining Loftin Wealth Partners, he worked at River Club Golf Course and studied at the University of Georgia and the University of North Georgia. Loftin Wealth Partners is an SEC-registered investment adviser serving individuals, charitable organizations, and corporations with portfolio management, financial planning, and managed account services. The firm offers both discretionary and non-discretionary management, employing strategies such as hedging, leverage, options, and margin when appropriate, and manages approximately $292.4 million in discretionary assets for about 363 clients.

Options & derivatives strategies
user avatar

David H

Series 65

Johns Creek, GA

Loftin Wealth Partners

David Harvey is a financial advisor with Loftin Wealth Partners in Johns Creek, GA, holding a Series 65 designation and five years of industry experience. He has been with GER Loftin Wealth Advisors, LLC since 2020 and concurrently works at American Airlines since 1992. Loftin Wealth Partners is an SEC-registered investment adviser serving individuals, charitable organizations, and corporations with portfolio management, financial planning, and managed account services. The firm manages approximately $292.4 million in discretionary assets and offers both discretionary and non-discretionary management, employing strategies that may include hedging, leverage, options, and margin.

Options & derivatives strategies
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