Liriano Wealth Advisory Group, LLC

Liriano Wealth Advisory Group, LLC provides discretionary portfolio management delivered directly or through an unaffiliated wrap-fee platform, and also offers financial planning and financial consulting on an hourly basis. The firm's brochure states it advises primarily using mutual funds and ETFs and, as a newly registered adviser, reports no assets under management at this time.

The firm typically implements strategies through the AssetMark wrap-fee platform, recommending model portfolios and selecting unaffiliated sub-advisers who exercise day-to-day discretion while the firm monitors performance and may recommend changes. Investment guidance emphasizes asset allocation and uses approaches such as modern portfolio theory, fundamental and technical analysis, and ESG considerations, relying largely on third-party models rather than in-house quantitative analysis of individual securities.

Noteworthy aspects disclosed in the brochure include participation in AssetMark's wrap-fee program with the ability to select and terminate sub-advisers on a discretionary basis, a structure that can create layered fees and platform-related conflicts of interest. The brochure also discloses that the firm receives 12b-1 fees, that persons associated with the firm may receive commissions or insurance/annuity compensation, and that the firm may receive platform benefits tied to assets managed — features that are less common among peers and relevant for prospective institutional or pooled-vehicle clients to consider.