Lifeway Financial Corporation

Lifeway Financial Corporation advises individual and high‑net‑worth clients, providing personalized financial planning, discretionary investment management and hourly consultations. The firm manages about $339 million across roughly 168 client relationships and generally charges percentage‑of‑AUM advisory fees, which is common for firms in this category.

Lifeway develops individualized Investment Policy Statements and emphasizes asset allocation and diversification to balance risk and return, with account reviews at least monthly and written quarterly reporting. Investment options the firm may use include public equities, municipal and corporate debt, certificates of deposit, as well as private placements, distressed securities and other unlisted or illiquid investments, all evaluated within the context of the overall portfolio.

Noteworthy features relative to peers include operating with a small advisory team for a relatively large AUM and routinely including private placements and other illiquid investments in its portfolios — the firm explicitly includes valuations of private placements in the fee base. Lifeway recommends custodians (Charles Schwab and Interactive Brokers) and discloses that custodial services and ancillary products provided to the firm may create potential conflicts of interest; the firm also does not accept proxy‑voting authority for client securities.