Lifestyle Asset Management, INC.

Lifestyle Asset Management, Inc. is a mid-sized registered investment adviser with about 11 advisors and roughly $571 million in discretionary assets, serving individuals (including high-net-worth clients) as well as retirement plans and institutional clients. The firm provides portfolio management, financial planning and consulting, pension/ERISA plan consulting, sub-advisory services, and publishes a monthly market commentary.

LSAM offers both model-driven and customized strategies across separate equity accounts, custom total-return portfolios, fund-allocation models, and its A&P ETF portfolios; several models include a tactical overlay that can shift allocations to bonds or cash based on market indicators. The firm employs fundamental, technical and cyclical analysis, may outsource trading signals to third parties, and monitors and rebalances discretionary accounts on an ongoing basis.

What is distinctive is LSAM’s active role as a model vendor and sub-advisor—licensing buy/sell signals and models to other RIAs on a fixed-fee basis—and its breadth of services to plan sponsors, including participant education and the ability to act in ERISA fiduciary capacities. The brochure also discloses that some advisory personnel have registrations as broker-dealer representatives and insurance agents and that the firm participates in fee-sharing/sub-advisory arrangements, matters clients should review for potential conflicts of interest.