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Liberty Financial Group, Inc.

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Client assets under management

$194,317,321

Clients

238

12% high-net worth

Advisors

2

of 5 employees

Firm type

Supported

1-3 advisors or $200M+ in AUM

Clients per advisor

119

Very High

Average account size

$816,459

About

Liberty Financial Group serves individuals, trusts, estates, charitable organizations and small businesses through a two-advisor practice overseeing roughly 238 client accounts. The firm provides ongoing investment management, financial planning and consultation, and it also offers tax preparation and related consulting to existing clients on an hourly basis.

The firm's investment approach is described as conservative and long-term, emphasizing strategic asset allocation implemented with a mix of active and passive managers — typically mutual funds and ETFs in tax‑deferred accounts and individual securities or bonds in taxable accounts. Liberty may use concentrated managers when appropriate, employs value-oriented security selection with multi‑year holding intentions, offers both discretionary and non‑discretionary management, and conducts at least annual reviews alongside tax‑focused reports such as annual tax‑loss and realized gain/loss reporting.

Noteworthy differences from many peers include the integration of tax preparation and specialized financial analyses (for example, reviews related to assisted living and long‑term care) into its advisory work. The brochure also highlights operational practices that affect custody — the firm routinely deducts advisory fees directly from client custodial accounts and may rely on standing letters of authorization — arrangements clients are urged to monitor via custodian statements.

Client services

Financial planning Portfolio management

Expertise

Cash flow / budgeting College savings (529s, UTMA, etc.) Elder care planning General estate planning guidance General tax planning

Fee options

Fixed

One-time fixed fee up to $1,500 at engagement outset for additional services, may be waived or reduced

Percentage

$0 - $750,000: 1% annually $750,001 - $1,000,000: 0.75% annually $1,000,001+: 0.5% annually

Project-based

Investment consulting services $250-$500 per hour; tax preparation $250-$300 per hour

Other

Minimum fee: Minimum annual engagement fee of $4,500 (Item 5); also mentions $5,000 minimum annual engagement fee (Item 7) Fee-only: Hourly consulting fees between $250 and $500 per hour; tax preparation fees $250-$300 per hour, waived at discretion

Main office location

Liberty Financial Group, Inc.

13150 Watertown Plank Rd, Suite 203

Elm Grove WI 53122, United States

Number of offices

1

Most active in

Florida · Wisconsin

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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