Let Bob Advisory, LLC

Let Bob Advisory, LLC (doing business as Bob Robo Adviser) provides algorithm-driven robo-advisory portfolio management primarily through an online interface to credit unions for use by their individual members and to individual clients. The firm operates as a solo independent adviser but reports an unusually high number of client accounts for a one-advisor firm (about 249), reflecting many small or aggregated accounts administered via its credit‑union relationships.

Investment allocations are generated by automated algorithms that use client-provided inputs (age, risk tolerance, income, and current assets) and may rebalance accounts without routine human intervention; advisory personnel oversee the algorithm but generally do not perform periodic human reviews of each account. The firm’s methodology includes charting and fundamental analysis and employs both long- and short-term trading, with typical exposures through equities and ETFs that carry market, liquidity, and other standard investment risks.

Compared with most independent advisers, Bob Robo Adviser’s internet-first, business-to-business delivery to credit unions and its high client-to-advisor ratio are notable, as is its fee approach that is not based on a percentage of assets under management but on flat contractual arrangements with institutional clients. The firm also requires clients to use a specified broker‑dealer/custodian (Tradier), does not aggregate block trades for multiple clients, and does not take custody of client assets.