Legend Financial Advisors Inc

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Client assets under management

$378,073,417

Clients

215

54% high-net worth

Advisors

of 11 employees

Firm type

Supported

1-3 advisors or $200M+ in AUM

Clients per advisor

High

Average account size

$1,758,481

About

Legend Financial Advisors, Inc. serves individuals (including high-net-worth clients), retirement plans, trusts, nonprofits, and corporate entities, providing discretionary investment management, financial planning, retirement-plan consulting (including 3(38) services), sub‑advisory arrangements, and general consulting. The firm manages about $390 million in discretionary assets and supports clients through a three-advisor team that serves roughly 215 accounts, according to its Form ADV.

The firm implements proprietary, tactically managed portfolios and uses a mix of fundamental, technical, cyclical and economic analysis to construct and rebalance strategies tailored to each client’s risk tolerance, time horizon and tax circumstances. Legend typically accepts discretionary authority, conducts ongoing monitoring with formal annual reviews and provides quarterly performance reporting and client communications as part of its management process.

Compared with many peers, Legend discloses several less-common practices in its ADV: it uses a third‑party platform (Pontera) to view and manage held‑away participant accounts without custody, offers to act as an ERISA 3(38) manager for qualified plans, and serves as a sub‑advisor to other advisers. The brochure also indicates the firm’s marketing and client‑education activities extend beyond routine reporting — including published performance reporting, hypothetical-performance disclosures, client testimonials, and periodic educational communications or events — practices that are statistically uncommon among similar supported firms.

Client services

Financial planning Portfolio management Pension consulting Newsletters or periodicals Educational seminars or workshops

Expertise

General retirement planning Income planning Retirement plans for business owners (SEP, solo 401k)

Occupation focus

Founder/Business Owner

Demographic focus

Mid-Career Professionals

Fee options

Fixed

Financial planning flat fee ranging from $500 to $10,000 annually, billed quarterly or semi-annually in advance

Percentage

$0 - $500,000: 0.90% $500,000 - $1,000,000: 0.85% $1,000,000 - $2,000,000: 0.75% $2,000,000 - $5,000,000: 0.50% $5,000,000+: 0.25%

Project-based

Financial planning hourly rates ranging from $25 to $300 per hour depending on staff member; e.g., Wealth Advisor $300/hour

Other

Account minimum: $300,000 Minimum fee: Minimum annual fee of $5,000 for retirement plan clients, generally waived at discretion Fee-only: Yes, fees charged as described; no commissions accepted.

Main office location

Legend Financial Advisors Inc

5700 Corporate Drive, Suite 350

Pittsburgh PA 15237, United States

Number of offices

Most active in

Arizona · Maryland · New Hampshire · New Jersey · North Carolina · Pennsylvania · Texas

Disclosures

Business activities & affiliations

Is not active or affiliated with:

Insurance agent

They sell insurance products and may earn commissions on those sales.

Broker-dealer / trader

They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.

Bank

They're affiliated with a bank that may offer its own financial products and services.

Trust company

They provide trust and estate administration services, typically for separate fees.

Fund sponsor

They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.

Accountant / CPA / tax prep

They offer tax and accounting services, typically for separate fees.

Lawyer

They provide legal services, typically billed separately.

Real estate agent

They facilitate real estate transactions and may earn commissions.

Other specialized services

They may provide services such as pension consulting or municipal advisory work, typically for separate fees.

Forms ADV

Form ADV Part 2: Client Brochure Form ADV Part 3: Client Relationship

Quick links

LinkedIn Facebook X Instagram YouTube Website 412-635-9210

Advisors at this firm

William K

CFP®, Series 65

Pittsburgh, PA

Legend Financial Advisors Inc

William Knight is a CFP® with 12 years of industry experience, currently serving as an advisor at Legend Financial Advisors Inc. He previously worked with Inpax Academy LLC and was self-employed before joining Legend Financial Advisors. Legend Financial Advisors provides investment management, financial planning, retirement-plan consulting, and general financial consulting to individuals, retirement plans, non-profits, and corporate clients. The firm manages portfolios with tailored strategies emphasizing strategic asset allocation and active adjustments, utilizing mutual funds, ETFs, and individual securities as appropriate.

General retirement planning Income planning Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Mid-Career Professionals

James H

CFP®, Series 66

Pittsburgh, PA

Legend Financial Advisors Inc

James Holtzman is a CFP® with 21 years of industry experience. He has worked at Legend Financial Advisors Inc. since 2001 and has been with EmergingWealth Investment Management, Inc. since 2009. Legend Financial Advisors provides investment management, financial planning, retirement-plan consulting, and general financial consulting to individuals, qualified and non-qualified retirement plans, non-profit organizations, and corporate entities. The firm manages client portfolios on a discretionary basis using tailored strategies that emphasize strategic asset allocation and active adjustments, employing mutual funds, ETFs, and individual securities when appropriate.

General retirement planning Income planning Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Mid-Career Professionals

Robert W

Series 65

Pittsburgh, PA

Legend Financial Advisors Inc

Robert White Jr. is a Series 65-licensed financial advisor at Legend Financial Advisors Inc. in Pittsburgh, PA, with four years of industry experience. He has been with Legend Financial Advisors since 2015, including its current iteration since 2019, and previously worked at Union Savings Bank. Legend Financial Advisors provides investment management, financial planning, and retirement-plan consulting to individuals, retirement plans, non-profits, and corporate clients. The firm manages portfolios on a discretionary basis using strategic asset allocation and active adjustments, employing mutual funds, ETFs, and individual securities, and offers additional services such as expert testimony and educational outreach.

General retirement planning Income planning Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Mid-Career Professionals

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