Layline Advisors

Updated today

Find your advisor

Client assets under management

$117,863,150

Clients

114

42% high-net worth

Advisors

of 4 employees

Firm type

Supported

1-3 advisors or $200M+ in AUM

Clients per advisor

Low

Average account size

$1,033,887

About

Layline Advisors serves individual clients—including high‑net‑worth households—and retirement plan sponsors, providing tailored investment management, ongoing financial planning, and pension consulting. The firm delivers comprehensive planning on a continuing retainer basis and supports plan fiduciaries with manager selection and employee education.

Layline primarily builds passively managed portfolios using index mutual funds and ETFs to control costs and turnover, while also employing fundamental, technical, cyclical, and charting analyses as part of its investment analysis and allocation work. The firm offers both discretionary and non‑discretionary arrangements; discretionary management includes wrap‑fee program accounts where execution and custody services are bundled.

What is distinctive about Layline relative to many supported peers is that it sponsors a wrap fee program—an arrangement that only a small share of similar firms offer—so certain discretionary accounts are managed under a bundled fee structure. The SEC‑registered firm manages roughly $131 million with a small advisor team, participates in an institutional custody program that provides operational support, and has recently added an in‑house chief investment officer role, indicating a level of internal investment oversight not always present at this scale.

Client services

Financial planning Portfolio management Pension consulting

Expertise

Passive / index investing College savings (529s, UTMA, etc.) Business exit / sale strategy

Occupation focus

Founder/Business Owner Retired

Fee options

Percentage

$0 - $500,000: 1.25% $500,001 - $1,000,000: 1.00% $1,000,001 - $1,500,000: 0.75% $1,500,001+: 0.50%

Subscriptions

Financial Planning quarterly retainer fee of $625 (fixed fee), billed in advance, negotiable

Other

Fee-only: Financial Planning fixed fee $625 per quarter, minimum one-year commitment, fee negotiable

Main office location

Layline Advisors

19 Prince St., 3 Rd Floor

Rochester NY 14607, United States

Number of offices

Most active in

New York · Texas

Disclosures

Business activities & affiliations

Is not active or affiliated with:

Insurance agent

They sell insurance products and may earn commissions on those sales.

Broker-dealer / trader

They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.

Bank

They're affiliated with a bank that may offer its own financial products and services.

Trust company

They provide trust and estate administration services, typically for separate fees.

Fund sponsor

They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.

Accountant / CPA / tax prep

They offer tax and accounting services, typically for separate fees.

Lawyer

They provide legal services, typically billed separately.

Real estate agent

They facilitate real estate transactions and may earn commissions.

Other specialized services

They may provide services such as pension consulting or municipal advisory work, typically for separate fees.

Forms ADV

Form ADV Part 2: Client Brochure Form ADV Part 3: Client Relationship

Quick links

LinkedIn X Website (585)210-8222

Advisors at this firm

Mark W

CFA®, Series 66

Rochester, NY

Layline Advisors

Mark Wyand is a CFA® charterholder with 16 years of industry experience. He is affiliated with Layline Advisors in Rochester, NY, and previously worked at Ameriprise Financial Services Inc. from 2011 to 2016. Layline Advisors serves individual and high-net-worth clients as well as pension and profit-sharing plans, providing continuous portfolio management, financial planning, and retirement plan consulting. The firm primarily employs passive investment strategies with quarterly account reviews and offers a wrap fee program that integrates trade execution into a single advisory fee.

Passive / index investing College savings (529s, UTMA, etc.) Business exit / sale strategy Founder/Business Owner Retired

Matthew L

Series 63

Rochester, NY

Layline Advisors

Matthew Lechner is a financial advisor at Layline Advisors in Rochester, NY, with seven years of industry experience. He holds a Series 63 designation and has worked at Pruco Securities, LLC since 2018. Layline Advisors serves individual and high-net-worth clients, as well as pension and profit-sharing plans, providing continuous portfolio management, comprehensive financial planning, and retirement plan consulting. The firm primarily uses passive investment management with index mutual funds and ETFs, supplemented by fundamental and technical analysis, and offers a wrap fee program for discretionary accounts.

Passive / index investing College savings (529s, UTMA, etc.) Business exit / sale strategy Founder/Business Owner Retired

Charles R

CFA®

Rochester, NY

Layline Advisors

Charles Ruff is a CFA® charterholder with six years of experience in the financial services industry. He is currently with Layline Advisors and has previously worked at CapFinancial Partners, LLC (CAPTRUST), Cobblestone Capital Advisors, LLC, Novem Group, and Federated Clover Investment Advisors. He also serves as an adjunct professor at St. John Fisher University in Rochester, NY. Layline Advisors serves individual and high-net-worth clients as well as pension and profit-sharing plans, offering continuous portfolio management, comprehensive financial planning, and retirement plan consulting. The firm primarily uses passive investment management combined with fundamental and technical analysis and provides ERISA-level consulting for 401(k) plans.

Passive / index investing College savings (529s, UTMA, etc.) Business exit / sale strategy Founder/Business Owner Retired

Not sure where to start?

We'll help you think it through – whether you ultimately need an advisor or not.

Call (201) 292-4557

Warmer provides personalized recommendations and introductions to independent fiduciary advisors. We do not supervise advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.

Each advisor listed on our site is an independent fiduciary responsible for their own advice. Warmer may receive fees from advisors for participation or referrals; these fees are paid by advisors and do not affect the fees clients pay for advisory services.

For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Please review an advisor's Form ADV and do your own diligence before entering into an advisory relationship.

By using our service, you agree to Warmer's Terms of Service and Advisory Agreement and Privacy Policy. Logos provided by Logo.dev

Find the right match for you

Answer a few quick questions and we'll tailor results to your goals, so you can hire smarter.

Find your advisor

A smarter way to hire an advisor

Compare and choose confidently

Warmer combines best-in-class advisor data with guidance to help you clarify what you need, understand why an advisor may—or may not—fit, and move forward with confidence.

How Warmer works

Thoughtfully vetted, clearly explained

We review rigorously and transparently

Get to know your advisors' credentials, disciplinary history, specialization, client fit, and communication style. We're selective about who we recommend—and tell you why we think someone fits your situation.

Our methodology

Always free and always on your side

Free. Confidence that lasts

We help you book free consultations with your matches. You only pay an advisor if you decide to hire them. And our support doesn't end with an introduction—we're here to make sure the relationship works for you—and if not, to navigate next steps with clarity.

Our ongoing support