Latour Asset Management LLC logo

Latour Asset Management LLC

Updated today

Client assets under management

$0

Clients

710

0% high-net worth

Advisors

4

of 4 employees

Firm type

Supported

1-3 advisors or $200M+ in AUM

Clients per advisor

178

Very High

Average account size

$0

About

LaTour Asset Management LLC serves individual and institutional clients by referring client assets to third‑party investment managers (TPMs) rather than providing direct portfolio management. The firm acts as a liaison—helping clients complete TPM paperwork, delivering TPM disclosures, and offering financial planning and limited estate‑planning assistance; it also provides access to insurance products through its principals’ licensed insurance activities.

LTAM’s process centers on assessing client goals and recommending TPMs and model strategies, monitoring TPM performance, and coordinating communications between clients and TPM custodians; clients are billed under the TPMs’ fee schedules and custodians send statements directly to clients. The firm does not accept discretionary trading authority or custody of client assets and does not vote client proxies, relying instead on the TPMs to manage day‑to‑day investment execution and reporting.

The brochure discloses a series of regulatory matters, including earlier state penalties for unapproved advertising and a 2021 state consent order that imposed a monetary obligation (with a $15,000 payment to the state investor education fund), a temporary suspension of a firm representative, and three years of heightened supervision. LTAM’s business model and ownership links—including disclosed ownership ties to a minority investor in a recommended TPM—and the fact that several principals devote substantial time to licensed insurance sales (earning commissions) are notable characteristics that create potential conflicts of interest and distinguish the firm from many team‑advisory peers that manage assets directly and charge AUM fees.

Client services

Financial planning Selection of other advisers

Expertise

Wealth management

Fee options

Percentage

$0+: 1.50% annually for Strategic, Tactical, Private Wealth, Allocation & Defined Outcome Portfolios (total fee including Gradient and LTAM fees) $0+: 1.00% annually for Preservation Portfolios (total fee including Gradient and LTAM fees)

Commissions

Insurance product commissions received by advisors as licensed insurance agents

Other

Account minimum: $50,000 Minimum fee: $25 minimum quarterly fee for Gradient Investments accounts Fee-only: Financial planning services offered at no additional fee to clients using TPM services; Estate planning services charged fixed fees ranging from $200 to $2,000 based on complexity

Main office location

Latour Asset Management LLC

2627 W. Republic Road, Suite A 112

Springfield MO 65807, United States

Number of offices

2

Most active in

Alaska · Arkansas · Missouri · Texas

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

James M

Series 63, Series 65

Springfield, MO

Latour Asset Management LLC

James Margraf is a financial advisor at LaTour Asset Management LLC in Springfield, MO, with 10 years of industry experience. He holds Series 63 and Series 65 licenses and has worked at several related firms, including LaTour Advisory Group, Inc. and Center Street Securities, Inc. Margraf is also an insurance agent, conducting licensed insurance sales as part of his professional activities. LaTour Asset Management LLC serves individual and institutional clients by referring assets to third-party investment managers rather than managing portfolios directly. The firm focuses on client goal assessment, TPM recommendations, performance monitoring, and coordination of communications, while also providing access to insurance products through its licensed principals.

Wealth management
user avatar

Barbara B

Series 65

Springfield, MO

Latour Asset Management LLC

Barbara Burns is a financial advisor at Latour Asset Management LLC with 11 years of industry experience. She holds a Series 65 designation and has worked at Latour Asset Management since 2015, previously at Center Street Securities and Latour Advisory Group. In addition to her advisory role, she performs administrative tasks and provides insurance sales and service through LaTour Advisory Group. Latour Asset Management serves individual and institutional clients by referring assets to third-party investment managers, offering financial planning and limited estate-planning assistance, and providing access to insurance products. The firm does not manage client assets directly but coordinates between clients and third-party managers, who handle investment execution and reporting.

Wealth management
user avatar

Joshua L

Series 63, Series 65

Springfield, MO

Latour Asset Management LLC

Joshua La Tour is a financial advisor at LaTour Asset Management LLC in Springfield, MO, with six years of industry experience. He holds Series 63 and Series 65 licenses and has worked at multiple related entities since 2015, including LaTour Asset Management LLC and LaTour Advisory Group, Inc. Outside of advising, he is a licensed insurance agent involved in insurance activities through LaTour Advisory Group, Inc. LaTour Asset Management LLC serves individual and institutional clients by referring assets to third-party investment managers rather than managing portfolios directly. The firm focuses on client goal assessment, recommending third-party managers, monitoring performance, and facilitating communications while providing financial planning and limited estate-planning assistance.

Wealth management
user avatar

Joseph L

Series 63, Series 65

Springfield, MO

Latour Asset Management LLC

Joseph Latour is a financial advisor at LaTour Asset Management LLC with 16 years of industry experience. He holds Series 63 and Series 65 licenses and has worked at several related entities since 2000, including LaTour Advisory Group, Inc. and Center Street Securities, Inc. Outside of his advisory work, he serves as treasurer on the board of Bowens Mill Christian Center. LaTour Asset Management LLC serves individual and institutional clients by referring assets to third-party investment managers rather than managing portfolios directly. The firm provides financial planning, estate-planning assistance, and access to insurance products through its principals, focusing on assessing client goals, recommending TPMs, and monitoring their performance.

Wealth management
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