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Lakeshore Financial Planning Inc.

Updated today

Client assets under management

$469,250,841

Clients

491

30% high-net worth

Advisors

3

of 5 employees

Firm type

Supported

1-3 advisors or $200M+ in AUM

Clients per advisor

164

Very High

Average account size

$955,704

About

Lakeshore Financial Planning Inc. provides discretionary portfolio management and incidental financial planning to individuals (including high net worth individuals), charitable organizations, and investment clubs. As of December 31, 2025 the firm reported $469,250,841 in discretionary client assets across roughly 491 client relationships and operates with a three-advisor team.

The firm implements client-tailored strategies using firm-developed model portfolios diversified among investment styles and asset classes, primarily through mutual funds and ETFs, and it monitors and rebalances portfolios as market conditions or client circumstances change. Its stated methods of analysis include both fundamental and technical approaches and it may employ short- and long-term purchase strategies; tax efficiency is not treated as a primary objective unless agreed otherwise.

Noteworthy features relative to peers include the combination of substantial assets under management with a small advisor headcount, and a requirement that clients establish custody with Raymond James & Associates for managed accounts, which the firm states could limit execution choices. The firm also discloses practices such as combining household accounts for fee breakpoints, not voting client proxies on their behalf, and relying on custodian statements rather than providing separate regular written performance reports.

Client services

Portfolio management

Expertise

Wealth management Passive / index investing Active portfolio management

Fee options

Percentage

$0+: 0.50% +: up to 1.50%

Main office location

Lakeshore Financial Planning Inc.

23201 Jefferson Ave

Saint Clair Shores MI 48080, United States

Number of offices

2

Most active in

Arizona · California · Florida · Illinois · Massachusetts · Michigan · New Hampshire · Ohio · South Carolina · Texas

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Jeffrey B

Series 63, Series 65

Saint Clair Shores, MI

Lakeshore Financial Planning Inc.

Jeffrey Brayton is a financial advisor at Lakeshore Financial Planning Inc. with 32 years of industry experience. He holds Series 63 and Series 65 licenses and has previously worked at Raymond James Financial Services, Inc. and Brayton Asset Management. Outside of his advisory role, he is also licensed as a life insurance agent. Lakeshore Financial Planning provides discretionary portfolio management and financial planning services to individuals, charitable organizations, and an investment club. The firm uses diversified model portfolios with mutual funds, ETFs, and other securities, employing both fundamental and technical analysis and offering clients discretionary trading authority.

Wealth management Passive / index investing Active portfolio management
user avatar

Mark R

CFP®, Series 63, Series 65, Series 66

Saint Clair Shores, MI

Lakeshore Financial Planning Inc.

Mark Romin is a CFP® professional with 17 years of industry experience, currently serving as an advisor at Lakeshore Financial Planning Inc. since 2018. He previously worked at Brayton Asset Management and Raymond James Financial Services. Outside of advising, he contributes to social media efforts for a support company affiliated with his firm. Lakeshore Financial Planning provides discretionary portfolio management and financial planning services to individuals, charitable organizations, and an investment club. The firm uses diversified model portfolios and combines fundamental and technical analysis to tailor investment strategies aligned with clients’ risk tolerance and objectives.

Wealth management Passive / index investing Active portfolio management
user avatar

Richard D

Series 63, Series 65

Saint Clair Shores, MI

Lakeshore Financial Planning Inc.

Richard Davenport is a financial advisor at Lakeshore Financial Planning Inc. in Saint Clair Shores, MI, with 27 years of industry experience. He holds Series 63 and Series 65 designations and previously worked at Raymond James Financial Services, Inc. and Raymond James Financial Advisors, Inc. for a combined 19 years before joining Lakeshore Financial Planning in 2018. Lakeshore Financial Planning provides discretionary portfolio management and financial planning services to individuals, charitable organizations, and an investment club. The firm uses diversified model portfolios primarily composed of mutual funds and ETFs, employing both fundamental and technical analysis, and offers tailored advisory relationships with discretionary trading authority.

Wealth management Passive / index investing Active portfolio management
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