Kroon & Mitchell Asset Management LLC

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Client assets under management

$220,910,638

Clients

203

23% high-net worth

Advisors

of 5 employees

Firm type

Supported

1-3 advisors or $200M+ in AUM

Clients per advisor

High

Average account size

$1,088,230

About

Kroon & Mitchell Asset Management provides discretionary portfolio management, pension consulting, and financial planning to individuals, high‑net‑worth clients, pension and profit‑sharing plans, and business entities. The firm documents client objectives and risk tolerance in an Investment Policy Statement and offers both one‑off and ongoing financial planning services.

The firm’s investment approach combines fundamental and quantitative analysis within a modern portfolio theory framework and generally pursues long‑term purchases, seeking to implement strategies in line with each client’s IPS under discretionary authority. Kroon & Mitchell seeks best execution through recommended custodians, provides quarterly reporting, and typically charges AUM‑based fees for portfolio management and pension consulting.

A distinctive feature is an affiliation with an accounting professional who, apart from the advisory business, may offer accounting advice or products to clients — clients are not required to use those services. The firm also employs a wider range of investment instruments than some peers, including precious‑metal ETFs, real estate funds, commodities, private placements and non‑U.S. securities, which introduces additional asset‑class specific risks that the firm discloses and manages.

Client services

Financial planning Portfolio management

Expertise

Wealth management Retirement plans for business owners (SEP, solo 401k) College savings (529s, UTMA, etc.)

Fee options

Percentage

$0 - $500,000: 0.90% $500,001 - $1,000,000: 0.80% $1,000,001 - $2,000,000: 0.70% $2,000,001 - $15,000,000: 0.60% $15,000,001 - $100,000,000: 0.50%

Project-based

$150 to $300 per hour

Other

Account minimum: $500,000

Main office location

Kroon & Mitchell Asset Management LLC

29 Pearl Street Nw, Ste 400

Grand Rapids MI 49503, United States

Number of offices

Most active in

Florida · Georgia · Michigan

Disclosures

Business activities & affiliations

Is active or affiliated with:

Accountant / CPA / tax prep

They offer tax and accounting services, typically for separate fees.

Is not active or affiliated with:

Insurance agent

They sell insurance products and may earn commissions on those sales.

Broker-dealer / trader

They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.

Bank

They're affiliated with a bank that may offer its own financial products and services.

Trust company

They provide trust and estate administration services, typically for separate fees.

Fund sponsor

They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.

Lawyer

They provide legal services, typically billed separately.

Real estate agent

They facilitate real estate transactions and may earn commissions.

Other specialized services

They may provide services such as pension consulting or municipal advisory work, typically for separate fees.

Forms ADV

Form ADV Part 2: Client Brochure Form ADV Part 3: Client Relationship

Quick links

LinkedIn Facebook X Website 616-356-2002

Advisors at this firm

Zachary S

Series 63, Series 65

Grand Rapids, MI

Kroon & Mitchell Asset Management LLC

Zachary Smith is a financial advisor at Kroon & Mitchell Asset Management LLC in Grand Rapids, MI, holding Series 63 and Series 65 licenses with one year of industry experience. He previously worked at JP Morgan Chase Bank and J.P. Morgan Securities LLC. Kroon & Mitchell Asset Management provides discretionary portfolio management, pension and retirement-plan consulting, and financial planning services to individuals, pension and profit-sharing plans, and business entities. The firm emphasizes client-specific Investment Policy Statements, a long-term buy-and-hold investment approach, and manages assets internally with regular monitoring and monthly reviews.

Wealth management Retirement plans for business owners (SEP, solo 401k) College savings (529s, UTMA, etc.)

Phillip M

CFA®, Series 65

Grand Rapids, MI

Kroon & Mitchell Asset Management LLC

Phillip Mitchell is a CFA® charterholder with 12 years of industry experience, currently serving as an advisor at Kroon & Mitchell Asset Management LLC since 2013. He holds the Series 65 license and works out of Grand Rapids, MI. Kroon & Mitchell Asset Management provides discretionary portfolio management, pension and retirement-plan consulting, and financial planning to individuals, pension and profit-sharing plans, and business entities. The firm manages approximately $193 million in discretionary assets and employs a client-specific investment approach grounded in fundamental and quantitative analysis within a modern-portfolio-theory framework.

Wealth management Retirement plans for business owners (SEP, solo 401k) College savings (529s, UTMA, etc.)

Robert R

Series 65

Grand Rapids, MI

Kroon & Mitchell Asset Management LLC

Robert Roper is a financial advisor at Kroon & Mitchell Asset Management LLC with two years of industry experience. He holds a Series 65 designation and is also a certified public accountant, earning an annual salary in that capacity. His prior experience includes roles at Crowe and Odl, Inc. Kroon & Mitchell Asset Management provides discretionary portfolio management, retirement-plan consulting, and financial planning services to individuals, pension plans, and business entities. The firm manages approximately $193 million in assets and emphasizes client-specific investment policies, a combination of fundamental and quantitative analysis, and a long-term buy-and-hold investment approach.

Wealth management Retirement plans for business owners (SEP, solo 401k) College savings (529s, UTMA, etc.)

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