Kraken Adviser LLC logo

Kraken Adviser LLC

Updated today

Client assets under management

$377

Clients

9

0% high-net worth

Advisors

1

of 5 employees

Firm type

Supported

1-3 advisors or $200M+ in AUM

Clients per advisor

9

Very Low

Average account size

$42

About

Kraken Adviser LLC provides web‑based investment advisory services to individual clients through Kraken’s website and mobile application, offering “Combination Bundles” that include ETFs, individual equity securities, and, in some cases, digital assets. Advice and account interactions are delivered solely through the Platform, and clients must open a Crypto Account with Payward Interactive and a Brokerage Account with Kraken Securities (introduced to Alpaca) to invest in Combination Bundles.

The firm’s Investment Committee determines thematic Combination Bundles with generally fixed target compositions, and the Adviser monitors and automatically rebalances holdings on a predetermined schedule (typically quarterly); clients select bundles based on responses to online questionnaires and cannot opt out of automatic rebalancing. The Adviser exercises discretionary authority to place trades to implement rebalances and updates, and it does not provide in‑person or phone-based financial advice.

Kraken Adviser is principally owned by Payward Inc. (d/b/a Kraken) and is affiliated with Payward Interactive (crypto custody/clearing), Kraken Securities (an SEC‑registered broker‑dealer), and Kraken Derivatives US (a futures commission merchant), and it receives indirect economic benefits from affiliates’ transaction fees, spreads, and other trading revenues rather than charging a percentage‑of‑AUM advisory fee. The reliance on affiliated custody, brokerage, and digital‑asset infrastructure — and the absence of a traditional AUM fee model — distinguishes its operating and compensation structure from many peer automated advisers.

Client services

Portfolio management

Expertise

Active portfolio management

Fee options

Commissions

Fixed fee of 1% on digital asset purchases (waived for Kraken+ subscribers up to $10,000 trading volume); additional trading fees and spreads apply based on various factors; payment for order flow and stock lending revenue earned by affiliated broker-dealer Kraken Securities.

Main office location

Kraken Adviser LLC

200 East Las Olas Boulevard, 14 Th Floor

Fort Lauderdale FL 33301, United States

Number of offices

1

Most active in

Florida

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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