Kraken Adviser LLC
Updated today
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client assets under management
$377
Clients
9
0% high-net worth
Advisors
1
of 5 employees
Firm type
Supported
1-3 advisors or $200M+ in AUM
Fewer clients per advisor generally means more personalized, proactive service. Higher ratios may reflect streamlined models or lower minimums.
Clients per advisor
9
Very LowAverage account size
$42
About
Kraken Adviser LLC provides web‑based investment advisory services to individual clients through Kraken’s website and mobile application, offering “Combination Bundles” that include ETFs, individual equity securities, and, in some cases, digital assets. Advice and account interactions are delivered solely through the Platform, and clients must open a Crypto Account with Payward Interactive and a Brokerage Account with Kraken Securities (introduced to Alpaca) to invest in Combination Bundles.
The firm’s Investment Committee determines thematic Combination Bundles with generally fixed target compositions, and the Adviser monitors and automatically rebalances holdings on a predetermined schedule (typically quarterly); clients select bundles based on responses to online questionnaires and cannot opt out of automatic rebalancing. The Adviser exercises discretionary authority to place trades to implement rebalances and updates, and it does not provide in‑person or phone-based financial advice.
Kraken Adviser is principally owned by Payward Inc. (d/b/a Kraken) and is affiliated with Payward Interactive (crypto custody/clearing), Kraken Securities (an SEC‑registered broker‑dealer), and Kraken Derivatives US (a futures commission merchant), and it receives indirect economic benefits from affiliates’ transaction fees, spreads, and other trading revenues rather than charging a percentage‑of‑AUM advisory fee. The reliance on affiliated custody, brokerage, and digital‑asset infrastructure — and the absence of a traditional AUM fee model — distinguishes its operating and compensation structure from many peer automated advisers.
Client services
Portfolio management
Expertise
Active portfolio management
Fee options
Fixed fee of 1% on digital asset purchases (waived for Kraken+ subscribers up to $10,000 trading volume); additional trading fees and spreads apply based on various factors; payment for order flow and stock lending revenue earned by affiliated broker-dealer Kraken Securities.
Main office location
Kraken Adviser LLC
200 East Las Olas Boulevard, 14 Th Floor
Fort Lauderdale FL 33301, United States
Number of offices
1
Most active in
Kraken Adviser LLC has reported serving >5 clients in these states in the last 12 months.
Florida
Disclosures
Firm disclosures are reported in Form ADV Part 1A, Item 11. They include criminal charges, regulatory actions, civil proceedings, and professional disciplinary events involving the firm or its advisory affiliates.
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
These affiliations may expand the services this firm offers and, in some cases, how they are compensated.
Is active or affiliated with:
Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Quick links
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Website
888-837-8818
Advisors at this firm
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