Koenig Investment Advisory, LLC logo

Koenig Investment Advisory, LLC

Updated today

Client assets under management

$255,602,196

Clients

293

39% high-net worth

Advisors

3

of 3 employees

Firm type

Supported

1-3 advisors or $200M+ in AUM

Clients per advisor

98

High

Average account size

$872,362

About

Koenig Investment Advisory, LLC provides discretionary portfolio management and comprehensive financial planning to individuals (including high‑net‑worth clients), trusts, estates, pension and profit‑sharing plans, charitable organizations, and small business owners. As of January 2026 the firm managed approximately $258 million for roughly 293 client accounts and typically requires clients to custody assets with an independent qualified custodian.

The firm uses a strategic asset allocation, core‑and‑satellite approach that emphasizes no‑load or low‑load mutual funds and ETFs supplemented by individual securities and bonds where appropriate, and conducts account reviews at least quarterly. Koenig generally manages accounts on a discretionary basis, coordinates with third‑party professionals for tax and estate matters, and supports employer retirement arrangements such as SEP, SIMPLE, and 401(k) plans while working with plan administrators as needed.

Koenig issues periodic economic commentary, special reports, charts and newsletters to clients at no separate charge, a practice the brochure highlights and that is uncommon among peers. The firm also discloses operational features that are more specific than typical, including the use of standing letters of authorization consistent with SEC guidance and an explicit discussion of artificial‑intelligence and machine‑learning risks in service providers.

Client services

Financial planning Portfolio management Pension consulting Newsletters or periodicals

Expertise

General retirement planning College savings (529s, UTMA, etc.) Cash flow / budgeting

Fee options

Percentage

$0 - $500,000: 1.00% $500,000 - $1,000,000: 0.75% $1,000,000+: 0.50%

Other

Account minimum: $250,000 Fee-only: Firm is a fee-only advisor; no commissions or transaction-based fees received.

Main office location

Koenig Investment Advisory, LLC

739 N Main Street

Ashland OR 97520, United States

Number of offices

1

Most active in

Arizona · California · Colorado · Idaho · Nebraska · Oregon · Texas · Washington

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Lorrie Anne M

CFP®, Series 66

Ashland, OR

Koenig Investment Advisory, LLC

Lorrie Anne Miller is a CFP® professional with 18 years of industry experience, currently serving at Koenig Investment Advisory, LLC. She has worked at Condor Wealth Management, LLC and MyLaunch, LLC during her career. Koenig Investment Advisory, LLC provides discretionary portfolio management and comprehensive financial planning to individuals, trusts, estates, pension and profit-sharing plans, charitable organizations, and small business owners. The firm employs a strategic asset allocation, core-and-satellite approach using mutual funds, ETFs, individual securities, and bonds, and manages approximately $258 million across about 293 client accounts.

General retirement planning College savings (529s, UTMA, etc.) Cash flow / budgeting
user avatar

Hugo S

CFP®, Series 66

Ashland, OR

Koenig Investment Advisory, LLC

Hugo Sanchez II is a CFP® and holds a Series 66 license with six years of industry experience. He has worked at Koenig Investment Advisory, LLC since 2021 and has prior experience at firms including Edward Jones and Cutler Investment Counsel, LLC. Koenig Investment Advisory, LLC provides discretionary portfolio management and comprehensive financial planning to a diverse client base including individuals, trusts, estates, pension plans, charitable organizations, and small business owners. The firm employs a strategic asset allocation and core-and-satellite investment approach, managing approximately $258 million across nearly 300 client accounts as of January 2026.

General retirement planning College savings (529s, UTMA, etc.) Cash flow / budgeting
user avatar

Jeffrey M

CFP®, Series 63, Series 65

Ashland, OR

Koenig Investment Advisory, LLC

Jeffrey Mccullough is a CFP® with 17 years of industry experience, currently serving at Koenig Investment Advisory, LLC since 2014. His prior roles include positions at MyLaunch, LLC and Condor Wealth Management, LLC. Koenig Investment Advisory, LLC provides discretionary portfolio management and comprehensive financial planning to individuals, trusts, estates, pension and profit-sharing plans, charitable organizations, and small business owners. The firm employs a strategic asset allocation, core-and-satellite approach with no-load or low-load mutual funds and ETFs, supplemented by individual securities and bonds, and conducts quarterly account reviews.

General retirement planning College savings (529s, UTMA, etc.) Cash flow / budgeting
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