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Kindness Financial Planning

Updated today

Client assets under management

$42,031,043

Clients

26

69% high-net worth

Advisors

1

of 1 employees

Firm type

Independent

1 advisor

Clients per advisor

26

Typical

Average account size

$1,616,579

About

Kindness Financial Planning serves individual clients, including high-net-worth households, through discretionary investment management paired with ongoing comprehensive financial planning. The firm also offers standalone hourly planning and provides educational seminars and speaking engagements to groups; its stated minimum relationship requirement is $500,000 (waivable at the firm’s discretion).

The firm’s investment approach is grounded in Modern Portfolio Theory and primarily employs passive investment management using index mutual funds and exchange-traded funds, with strategic asset allocation as the core construct and limited tactical deviations within established tolerance ranges. Research draws mainly on fundamental analysis but may incorporate technical and cyclical techniques when relevant, and portfolios are monitored and reviewed quarterly.

What distinguishes the firm from many solo practices is its small client base—about two dozen relationships—combined with roughly $42 million in assets under management, indicating relatively large average account sizes and a focus on comprehensive, ongoing planning bundled with investment services rather than offered only as a separate engagement. The firm’s principal is also active in financial literacy and outreach through writing, podcasting, volunteer pro bono planning, and newly offered speaking engagements and seminars, which the firm lists as part of its service offerings.

Client services

Financial planning Portfolio management

Expertise

College savings (529s, UTMA, etc.) Cash flow / budgeting Tax strategies for small businesses

Occupation focus

Founder/Business Owner

Demographic focus

Women Professionals Widow/Widower

Fee options

Percentage

$0 - $1,000,000: 1.00% $1,000,001 - $3,000,000: 0.75% $3,000,001 - $5,000,000: 0.50% $5,000,001+: 0.35%

Project-based

$380 per hour, billed in 15-minute increments, typically minimum 10 hours

Other

Account minimum: $500,000 (may be waived at discretion of KFP)

Main office location

Kindness Financial Planning

Madison WI, United States

Number of offices

1

Most active in

California · Washington · Wisconsin

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

Elliott A

CFP®

Madison, WI

Kindness Financial Planning

Having spent the first decade of my career with a large wealth management firm in Seattle, I launched Kindness Financial Planning in 2021 to work with fewer clients and focus on widows, widowers, caregivers, and families affected by major health events. Their stories resonate with me because my dad was diagnosed with Stage IV Lung Cancer on July 18, 2016. He has had brain radiation, chemotherapy, and immunotherapy. We have navigated oncologists, surgeons, palliative care doctors, neurologists, endocrinologists, pain clinics, psychiatrists, social workers, pain clinics, nutritionists, and more. Since then, I’ve been drawn to people going through similar situations. I enjoy our conversations, hearing what is important, and helping them navigate the uncertainty life throws at them. Through these conversations, I have learned that when faced with loss and grief, brain fog usually takes over. What was once easy becomes challenging. Sometimes, only one person was involved in the financial decisions and the survivor needs another layer of support. I meet people where they are, listen, and organize what needs to be done to build financial security. I help people make sense of what is urgent and what can wait. Together, we’ll do tax planning, review estate plans, build customized investment portfolios to create the income they need, and more. Then, I am with them every step of the way. I graduated Summa Cum Laude from Seattle University. I hold the CERTIFIED FINANCIAL PLANNER™ designation, Chartered Life Underwriter® designation, and I am a Registered Life Planner®. Outside of work, you can find me playing tennis, running with my wife, biking, hiking, attempting to play the guitar, or cooking.

General tax planning Founder/Business Owner Widow/Widower Baby Boomers (Born 1946-1964)
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