Kindness Financial Planning
Updated today
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client assets under management
$42,031,043
Clients
26
69% high-net worth
Advisors
1
of 1 employees
Firm type
Independent
1 advisor
Fewer clients per advisor generally means more personalized, proactive service. Higher ratios may reflect streamlined models or lower minimums.
Clients per advisor
26
TypicalAverage account size
$1,616,579
About
Kindness Financial Planning serves individual clients, including high-net-worth households, through discretionary investment management paired with ongoing comprehensive financial planning. The firm also offers standalone hourly planning and provides educational seminars and speaking engagements to groups; its stated minimum relationship requirement is $500,000 (waivable at the firm’s discretion).
The firm’s investment approach is grounded in Modern Portfolio Theory and primarily employs passive investment management using index mutual funds and exchange-traded funds, with strategic asset allocation as the core construct and limited tactical deviations within established tolerance ranges. Research draws mainly on fundamental analysis but may incorporate technical and cyclical techniques when relevant, and portfolios are monitored and reviewed quarterly.
What distinguishes the firm from many solo practices is its small client base—about two dozen relationships—combined with roughly $42 million in assets under management, indicating relatively large average account sizes and a focus on comprehensive, ongoing planning bundled with investment services rather than offered only as a separate engagement. The firm’s principal is also active in financial literacy and outreach through writing, podcasting, volunteer pro bono planning, and newly offered speaking engagements and seminars, which the firm lists as part of its service offerings.
Client services
Financial planning
Portfolio management
Expertise
College savings (529s, UTMA, etc.)
Cash flow / budgeting
Tax strategies for small businesses
Occupation focus
Founder/Business Owner
Demographic focus
Women Professionals
Widow/Widower
Fee options
$0 - $1,000,000: 1.00% $1,000,001 - $3,000,000: 0.75% $3,000,001 - $5,000,000: 0.50% $5,000,001+: 0.35%
$380 per hour, billed in 15-minute increments, typically minimum 10 hours
Account minimum: $500,000 (may be waived at discretion of KFP)
Main office location
Kindness Financial Planning
Madison WI, United States
Number of offices
1
Most active in
Kindness Financial Planning has reported serving >5 clients in these states in the last 12 months.
California · Washington · Wisconsin
Disclosures
Firm disclosures are reported in Form ADV Part 1A, Item 11. They include criminal charges, regulatory actions, civil proceedings, and professional disciplinary events involving the firm or its advisory affiliates.
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
These affiliations may expand the services this firm offers and, in some cases, how they are compensated.
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
Quick links
Advisors at this firm
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