Keystone Wealth Advisors, LLC

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Client assets under management

$31,300,000

Clients

15% high-net worth

Advisors

of 2 employees

Firm type

Supported

1-3 advisors or $200M+ in AUM

Clients per advisor

Low

Average account size

$422,973

About

Keystone Wealth Advisors is a fee‑based registered investment adviser that primarily serves individual and high‑net‑worth clients and also works with retirement plans, trusts, and business entities. The firm provides ongoing portfolio management, financial planning, ERISA 3(21)/3(38) plan services, and access to third‑party money managers, and typically charges percentage‑of‑assets advisory fees for managed portfolios.

Keystone delivers investment advice predominantly on a non‑discretionary basis: the firm determines recommended securities and seeks client approval prior to trade execution, and bases allocations on client objectives, time horizon, and fundamental analysis. When appropriate, the firm recommends and monitors third‑party managers, acts as liaison to those managers, and provides additional planning services including business exit/succession work and limited access to alternative investments for some accredited clients.

Noteworthy distinctions are that nearly all reported assets are managed non‑discretionarily and the firm also conducts insurance brokerage activities, with insurance sales and other outside business activities occupying a material portion of an advisor’s time—both features that are uncommon among comparable supported firms. Keystone is a small, two‑advisor practice with disclosed referral‑fee arrangements for third‑party managers and specific conflict‑management procedures; it also does not vote client proxies, leaving voting to the client unless voting assistance is requested.

Client services

Financial planning Portfolio management Pension consulting Selection of other advisers

Expertise

Business exit / sale strategy Business succession planning Retirement plans for business owners (SEP, solo 401k) Wealth management

Occupation focus

Founder/Business Owner Executive

Fee options

Fixed

Financial planning flat fees ranging from $1,500 to $20,000

Percentage

$0 - $249,999.99: 0.80% annually $250,000 - $999,999.99: 0.70% annually $1,000,000 - $2,999,999.99: 0.60% annually $3,000,000+: 0.50% annually

Commissions

Insurance products sold on commission by licensed insurance agents associated with the firm

Project-based

Financial planning services at $300 per hour

Other

Fee-only: Hourly fee of $300 per hour or fixed fees between $1,500 and $20,000 for financial planning

Main office location

Keystone Wealth Advisors, LLC

401 Ryland Street, Suite #300

Reno NV 89502, United States

Number of offices

Most active in

Nevada · Texas

Disclosures

Business activities & affiliations

Is active or affiliated with:

Insurance agent

They sell insurance products and may earn commissions on those sales.

Accountant / CPA / tax prep

They offer tax and accounting services, typically for separate fees.

Is not active or affiliated with:

Broker-dealer / trader

They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.

Bank

They're affiliated with a bank that may offer its own financial products and services.

Trust company

They provide trust and estate administration services, typically for separate fees.

Fund sponsor

They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.

Lawyer

They provide legal services, typically billed separately.

Real estate agent

They facilitate real estate transactions and may earn commissions.

Other specialized services

They may provide services such as pension consulting or municipal advisory work, typically for separate fees.

Forms ADV

Form ADV Part 2: Client Brochure

Quick links

Website (775) 786-4900

Advisors at this firm

Brian W

Series 66

Reno, NV

Keystone Wealth Advisors, LLC

Brian Wheeler is a financial advisor with Keystone Wealth Advisors, LLC in Reno, NV, holding a Series 66 designation and 16 years of industry experience. His prior roles include positions at MML Investors Services, LLC and MassMutual Life Insurance Company. In addition to his advisory work, he provides business consulting services through Keystone Business Brokers, assisting business owners with selling their businesses. Keystone Wealth Advisors serves individuals, retirement plans, trusts, and business entities, managing approximately $26 million in assets across about 90 client relationships. The firm primarily operates on a non-discretionary basis, tailoring portfolios to client goals and risk tolerances, and offers comprehensive financial planning along with ERISA plan services.

Business exit / sale strategy Business succession planning Retirement plans for business owners (SEP, solo 401k) Wealth management Founder/Business Owner Executive

Leonard S

ChFC®, Series 63, Series 65

Reno, NV

Keystone Wealth Advisors, LLC

Leonard Simon is a ChFC®-designated financial advisor with 57 years of industry experience. He is currently with Keystone Wealth Advisors, LLC and has prior experience at MML Investors Services and Mass Mutual Life Insurance Company. In addition to his advisory role, he spends a significant portion of his time selling insurance products as a licensed insurance agent. Keystone Wealth Advisors serves individuals, retirement plans, trusts, and business entities, managing approximately $26 million in assets across about 90 client relationships. The firm primarily operates on a non-discretionary basis, tailoring portfolios to client goals and risk tolerances while providing comprehensive financial planning and ERISA plan services.

Business exit / sale strategy Business succession planning Retirement plans for business owners (SEP, solo 401k) Wealth management Founder/Business Owner Executive

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