Keystone Private Wealth

Keystone Private Wealth is an SEC-registered advisory firm that serves high‑net‑worth individuals, families, trusts, estates and businesses with comprehensive investment management, financial planning, and retirement plan consulting. The firm manages discretionary and non‑discretionary accounts for a team of advisors and reports roughly $860 million in assets under management.

Keystone describes a customized, primarily long‑term investment approach using mutual funds, ETFs, individual equities, and fixed income, while retaining flexibility to use alternative investments and more active trading when client objectives warrant. The brochure also discloses that, for certain clients and strategies, the adviser may employ techniques that carry derivative‑related risks and may use borrowing/margin within separately managed accounts, and that clients can place reasonable investment restrictions on their portfolios.

The brochure highlights several practices that distinguish Keystone from many peers: it discloses paying or receiving endorsements and testimonials and describes an affiliated back‑office venture that operates the HOAinvest.com platform to refer homeowners associations to advisors, a referral/endorsement arrangement the firm details under its solicitor and endorsement disclosures. Keystone also notes advisory persons who may act in separate capacities as broker‑dealer representatives and licensed insurance producers and its institutional relationship with a major custodian that provides technology and other economic benefits, matters the firm discloses as potential conflicts and for which it describes mitigation steps.